Senior Manager, GTM-Applications

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

Role Overview

We are seeking a highly skilled and strategic Senior Manager, GTM – Applications to lead initiatives focused on optimizing and scaling our Salesforce ecosystem and broader sales processes. 

As Senior Manager, GTM-Applications, you will serve as the strategic lead for end-to-end sales process design, technology enablement, and process optimization for LiveRamp’s go-to-market (GTM) applications. You will own and drive initiatives related to Salesforce and Quote-to-Cash transformations, focusing on the implementation and continuous improvements of CPQ (Configure Price Quote) or Revenue Lifecycle Management (RLM/RCA) modules and across the entire GTM tech stack. 

Your leadership will directly shape how commercial teams operate, automate, and scale sales functions leveraging Salesforce and advanced revenue management capabilities.

Key Responsibilities

• Serve as the product owner and subject matter expert for Salesforce GTM applications, with a specific focus on CPQ and Revenue Cloud Advanced (RCA) modules

• Lead cross-functional efforts to standardize and scale product, pricing, quoting, contract lifecycle, and renewals processes across the sales organization.

• Design, prioritize, and manage rollout of enhancements to sales processes, including catalog, pricing, approvals, usage billing, renewals, and lifecycle automation.

• Map and optimize key data entities across Quote-to-Cash (Q2C) processes, integrating Salesforce CPQ/RCA with ERP and other downstream systems for seamless business workflow and reporting.

• Collaborate closely with stakeholders in Sales, Finance, RevOps, Legal and BT to identify process improvement opportunities, reduction of manual tasks, and solutions to mitigate risk and error.

• Lead the change management, stakeholder training, and end-user enablement programs to drive successful adoption of new Salesforce capabilities and practices

• Oversee program management, prioritizing work plans, managing resources, scope, risks, and budgets for GTM application projects.

• Partner with technical teams to ensure best practices in Salesforce architecture, integration, and data governance are implemented and maintained.

• Provide clear guidance on solution design, technical challenges, data migration, testing cycles, and production go-lives for new GTM application builds.

• Lead Agile/Scrum ceremonies, define sprint priorities, and ensure timely delivery of initiatives

• Maintain thorough documentation of systems, processes, and decision-making rationale.
   

Qualifications & Requirements

• Bachelor’s degree in Computer Science, Business, Information Systems, or related field (advanced degree is a plus).

• Minimum of 8 years’ relevant experience in sales technology management, business process optimization, preferably with a SaaS or technology company, with at least 3+ years in a leadership capacity.

• Demonstrated expertise in Salesforce CPQ or Salesforce Revenue Cloud Advanced (RCA) implementation, architecture, and ongoing administration

• Strong understanding of sales lifecycle, lead-to-cash processes, B2B SaaS sales methodologies, Quote-to-Cash processes, complex pricing models, contract lifecycle management, and renewals automation.

• Hands-on experience leading cross-functional teams and managing large-scale technology projects across departments (Sales, Finance, RevOps, IT).

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