Account Based Marketing Manager

We Speak Safety and Efficiency:  

In September of 2024, Bestpass, Fleetworthy, ExpressTruckTax and Drivewyze rebranded as Fleetworthy. This rebrand reflects our ongoing mission to simplify fleet safety, compliance, and toll management under one unified brand.

Fleetworthy is revolutionizing road safety and fleet management with a command center for safety, compliance, and efficiency. Our connected suite provides real-time insights and control, enabling customers to maximize efficiency, reduce risk, and save money.

With technology that unifies safety, compliance, toll management, weigh station bypass, and more, Fleetworthy empowers organizations to perform at their best. We simplify operations to ensure every vehicle and driver is not just compliant, but beyond compliant.  Supporting millions of drivers and vehicles, Fleetworthy is leading a new era in road safety and fleet technology.   

At Fleetworthy, you’re in the driver’s seat! 

About the Role

Fleetworthy is building a next-generation Account-Based Experience (ABX) program designed to align Marketing, Sales, and RevOps around a shared view of high-value enterprise and mid-market accounts.

We're looking for an experienced Account Based Marketing Manager
-  someone who has built, launched, and optimized ABM campaigns in a B2B SaaS environment, partnering closely with Sales to deliver measurable pipeline impact.

This role sits at the intersection of strategy and execution — ideal for a marketer who can build campaigns, manage cross-functional alignment, and drive results in a fast-paced environment.

What You'll Do

1. Build and execute our ABX engine

• Partner with Sales and RevOps to define target account lists, segmentation strategies, and ICP refinement
• Develop and launch tailored campaigns (1:1, 1:few, and 1:many) across priority accounts and verticals
• Collaborate with Content and Digital teams to build audience-specific messaging, content paths, and nurture journeys that resonate with enterprise buyers

1. Drive full-funnel campaign performance

• Translate account insights into orchestrated multi-channel plays (email, paid media, SDR sequences, events, direct mail)
• Own campaign performance: track engagement, pipeline influence, velocity, and conversion metrics to continuously optimize
• Partner closely with SDRs and Sales to align pre- and post-engagement strategies that convert interest into qualified meetings and pipeline

1. Lead cross-functional orchestration

• Create campaign playbooks and processes that define clear roles, responsibilities, and touchpoints between Marketing, Sales, and RevOps
• Serve as the primary ABM point of contact for Sales leadership — sharing insights, gathering feedback, and closing the loop on campaign performance
• Contribute meaningfully to marketing-sourced pipeline goals and work with field marketing to integrate ABM into event strategies

1. Experiment, learn, and scale

• Test and pilot new engagement tactics, tools, and personalization strategies to enhance account engagement and signal capture
• Partner with Marketing Ops to operationalize reporting, dashboards, and ensure ABX data visibility across teams
• Document wins, losses, and learnings to build an internal ABM center of excellence

What You Bring

Required:

• 4-5+ years of experience in B2B SaaS demand generation, growth marketing, or ABM roles
• Proven track record running full-funnel ABM programs (1:1, 1:few, and scaled ABM) in partnership with Sales and SDR teams — we want to see what you've built and the results you've driven
• Strong familiarity with ABM platforms such as Demandbase, 6sense, Clay, ZoomInfo, etc
• Deep analytical mindset: you connect marketing activity to pipeline, revenue outcomes, and can speak fluently about attribution and campaign ROI
• Excellent communicator and collaborator who thrives in cross-functional, fast-moving environments and can influence without authority
• Self-starter who brings structure, process, and accountabil