Global Marketing Manager, Seedlip & Aecorn. 6 month family leave cover.

Global Marketing Manager, Seedlip

Location: London

Type: Secondment

Are you an exceptional brand builder that’s looking for shaping a growing trend in beverages? We are looking for an individual with creative flair, and proven track record of brand strategy development and flawless activity implementation.

At Diageo, we boast a wealth of admired brands that few companies can rival. With names such as Baileys, Guinness, Smirnoff, and Johnnie Walker, there’s a rich legacy of character and outstanding products to promote. And we rely on passionate, driven marketers to celebrate these brands and ensure their future success. Whether you’re involved in launching a spirited and innovative campaign, developing fresh and exciting products, tapping into a new generation of consumers or delving into the insights that spark the next big idea, there are a huge variety of projects and roles on offer. But all our positions demand the same levels of resilience, strategic thinking and creativity that drives growth and does justice to the quality of our brands. Character is everything to us at Diageo. We’re looking for the bold, daring and pioneering spirit that has sustained us for hundreds of years. If you share our sense of adventure, you’ll thrive here. With opportunities to shape the career you want, through continuing learning and development, and the support of talented peers.

Seedlip is present in more than 35 countries worldwide, distributed through a combination of integrated Diageo markets and 3rd party partnerships. Lead markets are North America, UK, Australia and Asia.

The brand target the premium/super-premium category space and there is a clear portfolio and customer role for Seedlip to halo the non alcohol opportunity alongside the launch of 0.0% Diageo spirits innovations such as Tanqueray, Gordon’s, Guiness and others.

Throughout F24 we have renovated the Seedlip marketing footprint with new media model, new social strategy and disruptive content activation . However, there is more we can do to continue improving our consumer proposition.

A core part of this role is evolving the portfolio, including base liquid & further flavours, and to build exciting On Trade programs to excite bartenders, clients and consumers.

As Diageo’s most digital-native brand, transform D2C will be a critical piece of work in the new fiscal year. We want to continue acting as a highly relevant, market-leading brand.

This is a highly visible brand internally and externally, with a Founder who remains involved in the business.

Leadership looks like:

• Inspiring a global community of brand builders, both marketers and commercial teams, to grow the business
• Building a strong sense of team spirit within and across markets
• Inspiring and managing a complex roster of creative agencies to deliver compelling brand communications
• Standing for what is right for the brand, challenging where appropriate
• Strong partnership with non-alc structure on wider category strategy
• Commercial nous to manage day to day issues that arise on the brand, particularly with distributors / 3rd parties and eCom
• Own and drive the Brand strategy, ambition and execution, inspiring, engaging and managing
• Develop stellar campaign and marketing comms for Seedlip to build culture back talkability for the brands
• Support our digital & eCom leads to deliver greater global digital impact, with more effective digital comms and a continual improvement in our eCom execution
• Be the expert in the non-alc category, gathering learnings across markets and reapplying them, working closely with legal, supply and finance to share and educate on some of the key challenges and how they can be overcome
• Brilliant execution of plans with strong hands-on attitude
• Management of acquisit