Vice President, Social Strategy

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a> </p> <p>For more information visit <a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><h3><strong>More about the role</strong></h3> <p>The Social team develops culture-driven, integrated strategies that help Burson's clients connect with audiences in relevant, modern ways across platforms. The team is focused on translating brand objectives into social-first thinking that is informed by culture, grounded in data, and designed to create meaningful engagement and business impact.</p> <p>We are looking for a VP Social Strategist to join our Consumer & Brand Practice and help shape the next evolution of social capability for a growing roster of culturally relevant brands. You will be embedded within the Consumer team, with strong partnership across social, influencer, creative, strategy and account leadership.</p> <p>This role can be based in New York, Los Angeles or Chicago. </p> <h3><strong>What you'll do:</strong></h3> <ul> <li>Leading the development of social-first strategic thinking for consumer brands, ensuring programs are rooted in culture, audience behavior and platform dynamics.</li> </ul> <ul> <li>Working in collaboration with account, creative, influencer and digital teams to build integrated plans that connect earned, social, and creator cultural relevance.</li> </ul> <ul> <li>Partnering with client teams to identify opportunities for social-led growth across existing and emerging b