Senior Product Manager, Athlete Identity Data & Analytics (REMOTE)

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

Welcome to Product Management at DICK’S Sporting Goods, where we specialize in delivering retail excellence along every aspect of the athlete journey.

Our mission focuses on crafting intuitive, easy-to-use products that span across our business. Our Data and Analytics organization is building the data foundation that will powers how DICK’s knows, serves, and delights 50M+ athletes. This isn't just a product role - it's a chance to define how an iconic sports retail brand uses athlete data to compete in a digital-first world.  

In this role, as a Senior Product Manager, you'll own the strategy and execution of the Athlete 360 and Identity products that serve as the foundation for our athlete experience.  As DICK'S transforms into a data-driven athlete experience company, you'll be the strategic leader who translates complex data architecture into business outcomes enabling enhanced personalization, targeting, loyalty, and Retail Media activation at scale.  

KEY RESPONSIBILITIES INCLUDE 

• Define the multi-year product strategy and vision for Identity and Athlete 360 capabilities, building a unified enterprise source of truth that integrates data across transactions, loyalty, marketing, and service interactions to drive billions in revenue 

• Modernize identity and data capabilities to enable loyalty, personalization, omni-channel experiences, Retail Media, Data Science, and BI with seamless audience creation and consistent athlete insights.  

• Establish and maintain data quality standards, governance frameworks, and activation-ready data models ensuring enterprise-wide trust in athlete data. 

• Partner with Data Science, Engineering, Marketing, Retail Media, and business leaders to define requirements, prioritize initiatives, and scale personalization strategies in collaboration with Data Science, Engineering, and Architecture to drive measurable business impact. 

• Lead the development of athlete identity resolution capabilities (deterministic and probabilistic), enabling accurate athlete identification across all touchpoints and improved athlete engagement.  

• Establish KPIs to measure adoption of athlete profile attributes to drive better campaign performance uplift, and return on investment for Customer 360 data. 

• Define and track metri