Senior Director of Paid Media Marketing

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Role Summary - Cloudflare is seeking a Senior Director of Paid Media to lead our global digital demand generation strategy and execution. This leader will architect a modern, scalable digital marketing engine that accelerates growth, engages technical buyers, and drives measurable ROI across channels. The ideal candidate has successfully led in both agency and in-house environments, and can orchestrate within a global, federated model. You’ll partner closely with Global Campaigns, Field, and Brand marketing teams to define the digital center of excellence that powers our marketing growth. 

Role Responsibilities:

• Defining Strategy: Lead Cloudflare’s global digital marketing strategy across paid channels to drive growth, efficiency, and measurable business results.
• Driving Execution: Manage global digital budgets and optimize investments to maximize ROI and pipeline impact.
• Managing Agencies: Evolve a scalable agency operating model, setting clear expectations, operating rhythms, and performance standards.Scaling a Global Federated Model: Establish a center of excellence for digital demand generation that defines best practices, tools, and reporting frameworks. Partner with Campaign and Field teams to deliver integrated programs that balance global consistency with regional needs.
• Leading a team: Manage, coach, and develop a high-performing team while fostering collaboration across internal and external partners.
• Optimizing programs for results: Report performance insights, learnings, and opportunities to leadership, influencing strategy and investment decisions. Stay ahead of evolving industry trends and best practices to continually elevate Cloudflare’s digital presence and competitive advantage.

Qualifications/Required Skills:

• 15+ years in digital marketing, including leadership roles in B2B enterprise SaaS, with expertise marketing to technical and executive audiences. Cybersecurity, Cloud, or IT infrastructure specific experience strongly preferred.
• Proven experience managing global, multi-channel demand generation programs & budgets that deliver measurable results.  Ability to leverage modern marketing and analytics tools (Google Ads, LinkedIn Campaign Manager, Demandbase, etc.).
• Strong background operating an agency model, with informed views on how to design, manage, and optimize processes for efficiency, quality, and accountability.
• Experience operating in a federated demand generation model and managing a digital Center of Excellence.
• Exceptional leadership, communication, and collaboration skills to develop your own high-performing team and influence cross-functionally.
• Proficient data storytelling and analytical skills.

Preferred Skills

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• Experience supporting both enterprise and self-serve or product-led growth motions.
• Dual experience within both agency and in-house models, with a clear understanding of common pitfalls and how to make each successful.

Compensation

Compensation may be adjusted depending on work location

• For New York City based hires: Estimated annual salary of $286,000 - $350,000
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