US Digital Marketing Manager, Ben & Jerry’s

About Ben & Jerry’s 

Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly owned autonomous subsidiary of Unilever with a unique governance structure that provides for an independent Board of Directors vested with primary responsibility for advancing Ben & Jerry's social mission and ensuring the essential integrity of the brand. 

Ben & Jerry’s 3-Part Mission: 

Social mission: We initiate innovative ways to improve the quality of life locally, nationally, and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice  

Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions  

Economic mission: We operate our Company for sustainable, Profitable financial growth 

In addition to bringing a passion for Ben & Jerry’s legen-dairy (see what we did there?) three-part mission the role US Digital Marketing Manager is intended to oversee, protect, and advance Ben & Jerry’s best in class digital marketing efforts in support of Ben & Jerry’s US Business. This includes but is not limited to:

·       Tantalizingly delicious paid advertising campaigns

·       Creation of the chunkiest, swirliest, digital and social assets

·       Digitizing euphoria on our US website publishing

·       Crunching the number through marketing analytics and insights

·       Bringing the joy of Ben & Jerry’s to all our owned digital channels

·       Eat three free pints a day…joking, but yes, three free pints a day is an actual job perk

Role Overview 

A successful US Digital Marketing Manager will forge strong working relationships with the broader Ben & Jerry’s go-to-market team. This will require strong alignment and coordination with the US Integrated Marketing team, but also includes Brand Operations, Communications, Retail, Creative, Social Mission, and Web teams in order to effectively deliver against key business objectives.  In addition to cross-functional internal relationships, the US Digital Marketing Manager will build and maintain strong working relationships with key agency partners including but not limited to media and creative agencies.

The US Digital Marketing Manager will operate from within the broader Digital Marketing team and partner with their team members to drive effective annual programs, foster innovation, and partner on rolling out marketing technology solutions all in order to ensure that digital is the driving force of US consumer marketing activities delivering on the annual JTBD. This partnership should also seek to use the size and scale of the US business to inform wider digital strategies beyond the US.

The US Digital Marketing Manager will balance a data driven mindset with a scrappy and creative approach to bring to life the world’s most iconic ice cream brand. Through leaning into an always on testing and learning focus they will maintain sharp and cutting-edge digital executions that resonate within culture.

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

• Deliver omni-channel digital experiences against broader company strategies to achieve product, social mission, and fan-facing initiative objectives through tight collaboration with the broader team

• Oversee the execution of brand advertising campaigns to deliver best-in-class ROIs including the creation of media plans, spec sheets, billing, and project timelines. Help ensure that campaign deliverables are on time and on budget in partnership with media agency

• Lead creation of annual US digital strategy

• Lead creative development for new product campaigns to align with media plans, web, communications, and digital commerce needs

• Coordinate comms priorities between brand, creative, media and agency teams to ensure cross-functional alignment and effective digital programs

• Collaborate with Retail Scoop Shop Marketing team to ensure sound digital strategies and execution for priority campaigns including creation of marketing assets and alignment of communication priorities

• Collaborate with key third party vendors and agencies (including digital, content, promotions agencies) to execute projects across all digital channels including briefing, negotiation, timeline management, budget management and project delivery

• Support holistic brand storytelling through cross-channel (social, .com, email, SMS etc) content ecosystem to deliver on the multifaceted experience of Ben & Jerry’s through oversight of always on content publishing. This includes development and distribution of all content on brand owned chann