Sr. Product Analyst

WHAT YOU’LL DO
Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute, and measure omnichannel ad campaigns through a cloud-based platform. 
As a Senior Product Analyst, you will help shape the future of Viant’s product offerings, supporting our mission of empowering marketers with cutting-edge tools and insights for successful ad campaigns. Your responsibilities will include fostering data-driven decision-making through the company, product research, product optimization, and stakeholder engagement. Your analytical expertise will be crucial in driving the continuous evolution of our platform to meet and exceed market demands.
The essence of the Senior Product Analyst role is ensuring that internal teams and external clients are well-supported through insightful analysis and contributions to product excellence. While the role focuses on analysis and strategy, the ultimate goal is to enhance product performance, customer satisfaction, market competitiveness, and internal alignment.

THE DAY-TO-DAY

• Communicate complex data insights and strategic recommendations to senior management and key stakeholders. As a Senior Product Analyst, you must be adept at influencing product direction and company strategy through compelling, data-driven narratives.
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and measure product success.
• Conduct data analyses of product usage, market trends, and competitive landscape to identify opportunities and challenges.  Apply these insights to drive product development and optimization strategies.
• Take a leading role in strategic analysis projects, guiding product development and the company with actionable insights. Senior Product Analysts are expected to participate in and lead cross-functional teams through complex analyses, ensuring strategic objectives are met.
• Contribute to the creation of documentation and training materials.
• Lead and participate in the product feature development process from concept through launch, ensuring data-driven insights inform all stages.
• Mentor junior analysts, sharing best practices and insights to foster a culture of high performance and continuous learning within the team.

GREAT TO HAVE

• At least 3 years of experience analyzing and interpreting complex datasets, with a proven track record of applying these insights to inform product decisions.Proficiency in SQL queries to be able to translate business questions to queries and feel comfortable exploring a data warehouse to find the appropriate data for a problem.
• Experience with data visualization tools, capable of translating complex datasets into clear, actionable reports for diverse audiences.
• Experience with forecasting, statistical analysis, and quantitative techniques to address business questions and product challenges.
• Exceptional communication and interpersonal skills, including providing constructive criticism and actionable recommendations to enhance product features and team dynamics.
• Demonstrate the ability to lead projects, mentor team members, and influence cross-functional teams. Leadership skills are crucial for driving initiatives and fostering a culture of excellence and innovation.
• Strong strategic thinker with the ability to connect analytical insights with business strategies. It is expected to have a keen sense for identifying opportunities that align with company goals and the understanding to pursue them effectively.

NICE TO HAVE:
• Demonstrated understanding of product discovery and delivery processes, ensuring products meet user needs and business objectives.
• Familiarity with the Advertising Technology landscape, including Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), Data Management Platforms (DMPs), and other related technologies. This knowledge helps in crafting solutions tailored to the advertising market.
• A history of providing constructive criticism and collaborative feedback, facilitating an environment where team members feel supported and empowered to improve.
• Experience in strategic thinking and planning, utilizing data insights to guide product direction and innovation.

WHO WE ARE

• Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Viant DSP, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Gr