Youth Fan Development Analyst

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

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Group Summary

The Team Marketing & Business Operations (TMBO) Department is a unique in-house consulting group within the NBA league office that drives best practices and innovation across all NBA, WNBA, NBA G League, and NBA2K teams. TMBO is a fast-paced, collaborative department focused on all aspects of team business operations, and seeks dynamic, intellectually curious, and organized team members who believe and live TMBO’s core values: Add Value, Build Trusted Relationships, and Root for Each Other.

Essential Functions and Job Summary

The Youth Fan Development Analyst will support the Youth Fan Development consulting efforts of TMBO’s Marketing & Digital Strategy function, helping NBA, WNBA, and NBA G League teams use youth participation and engagement to grow their businesses and develop the next generation of fans. Working as a key member of a lean team, the Analyst will support team consulting engagements and league-wide Youth Fan Development efforts through research, benchmarking, data analysis, best-practice development, preparation of team-facing recommendations, project coordination, and educational programming. The Analyst will advise teams on engagements across youth touchpoints spanning grassroots basketball participation; content, social media, gaming, and digital experiences; live and in-arena experiences; school and community programs; and other channels, helping identify opportunities to connect these efforts to fan acquisition, first-party data acquisition, CRM growth, ticket sales, partnership value, and long-term customer development. The role will also consult teams on creating a broader content and digital ecosystem across league and team-owned platforms. While Youth Fan Development will represent the primary focus of the role, the Analyst will also consult teams on broader Marketing & Digital Strategy initiatives and contribute to TMBO advisory efforts as department priorities evolve. In addition, the Analyst will support cross-functional projects across Marketing & Digital, Ticketing & Game Experience, Partnerships, Basketball Operations, Social Responsibility, Data Strategy & Analytics, Digital Consumer Products (DTC), WNBA, NBA G League, and other league departments. The role requires strong strategic consulting, organizational, communication, project management, analytical, and relationship-building skills.

Major Responsibilities

• Support Youth Fan Development consulting engagements with NBA, WNBA, and NBA G League teams by conducting analyses, preparing meeting materials and recommendations, coordinating project workstreams, and tracking key follow-up actions
• Research and synthesize industry trends, best practices, benchmarks, and innovative approaches, which can help teams leverage youth participation and engagement to develop the next generation of fans and drive long-term business growth
• Develop team-facing resources, including playbooks, toolkits, benchmarking reports, case studies, training materials, and executive-ready presentations, that translate research and team insights into actionable recommendations
• Analyze team approaches to acquiring, engaging, and retaining youth and family audiences, and identify opportunities to strengthen integrated strategies across participation, marketing, content, digital, CRM, ticketing, partnerships, and fan development
• Consult teams on connecting youth strategies to measurable business outcomes, including first-party data acquisition, CRM growth, group ticket sales, partnership value, attendance, and ultimately the long-term development of the next generation of NBA, WNBA, and NBA G League fans
• Support data collection, performance tracking, and reporting to benchmark team performance, evaluate results, and surface opportunities for teams
• Coordinate cross-functional work across Marketing & Digital, Ticketing & Game Experience, Partnerships, Basketball Operations, Social Responsibility, Data Strategy & Analytics, Digital Consumer Products (DTC), WNBA, NBA G League, and other league departments to bring relevant expertise into team-facing work
• Work on collaborative projects with the NBA’s DTC team to identify opportunities for teams to leverage emerging technologies and league and team-owned digital platforms – such as the NBA App and team digital properties – to better engage youth audiences and strengthen fan acquisition
• Partner with league and team content, marketing, and social teams to identify, develop, and amplify compelling youth-focused content that strengthens Jr. NBA, Jr. WNBA, and team Youth Fan Development initiatives while creating scalable content opportunities across league and