Manager, Creator Research & Insights

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



About the Team:

Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive Creator communities around the world.



About the Role

The Creator Development team is responsible for tiered Curriculum Development, focusing on product education/adoption, content best practices and reinforcing core narratives that support business goals. This team is also focussed on creator manager enablement, implementing a regular stream of education to increase knowledge of creator managers in core areas that influence creator engagement. This team both centrally supports all regions and executes for North America.



Responsibilities

- Develop tiered curriculums and effective always-on education resources (both for in-person use and digital) delivered in a timely manner that support XFN and Creator needs and support enablement and training of creator managers.

- Collaborate closely with Creator Growth and Journey team to devise curriculums suitable to grow creators across emerging, established and top creator tiers.

- Collaborate closely with Product team on curriculums and innovations for TikTok's Creator Academy.

- Support centralised localisation of resources through ensuring resources are created in a timely manner and handed off to Education Operations to oversee a timely translation process across 7-24 languages.

- Oversee scalable curriculum development of educational resources to be integrated within scaled creator programs and ensure close collaboration aligned to the mission for each program.

- Coordinate and lead global team enablement sessions to ensure Creator team is up to date on all new product features and content strategies.

- Host educational webinars for creators and appear in videos on the @creatoracademy TikTok account.