Senior Product Marketing Manager

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

Passionate about the future of finance? Interested in partnering with, and learning from, some of the world’s most innovative companies?
Workday upended the world of legacy ERP technology to move finance beyond mundane and traditional financial processes with its Enterprise Management Cloud solution that puts data, efficiency and agility in the hands of finance and accounting professionals. You will be joining the Office of the CFO Product Marketing team. We’re a team passionate about delivering high-impact marketing by bridging the needs of our customers to our finance, planning, procurement, and analytics solutions.

About the Role

We're seeking a dynamic and results-driven Product Marketing professional to be the strategic champion of our Fund, Budgetary and Grant Accounting solutions. You will be responsible for defining what is different, better, and remarkable about Workday's offerings and how they meet buyer needs for our Fund, Budgetary and Grant Accounting solutions. You will collaborate closely with Product Management across Grants Management, Finance, Payroll Accounting, and potentially Planning and Reporting to craft a compelling vision for how Workday empowers customers across industries to maximize the impact of their grant funding. You will also be responsible for growing the awareness and developing the marketing plan of these critical solutions and how it has delivered customer value.  Creating compelling content and supporting marketing campaigns will be vital to your success in collaboration with key stakeholders.  

Responsibilities

• Define the value proposition of Fund, Budgetary and Grant Accounting solution areas with buy-in from critical stakeholders, including crafting and communicating a powerful narrative that showcases the unique value of Workday's Grants Solution and its transformative potential for our customers.

• Deeply understand the industry landscape, customer needs, and competitive dynamics and bring this insight back to inform product positioning and go-to-market strategies. Support in developing a customer story strategy to capture and use customer quotes and references to tell the story of grant users & organizations. 

• Collaborate closely with product leadership, outbound product managers, sales, and industry strategy teams to drive product adoption and market leadership. 

• Partner with the enablement team to educate the field on the value proposition and enable them to effectively articulate it in sales cycles.

• Develop and execute go to market plans to drive awareness and adoption of Workday’s Fund, Budgetary and Grant Accounting solutions in partnership with sales, marketing and product.

• Partner across the marketing organization to create marketing campaigns, create compelling content, and build relationships with key stakeholders

• Analyze data and measure the effectiveness of marketing campaigns

• Write and edit marketing materials, including white papers, case studies, blog posts, and social media content

• Attend and speak at both Workday-led and external Government, Healthcare, Higher Education, and Non-Profit industry events to promote Workday’s Fund, Budgetary and Grant Management solutions

• Build and maintain relationships with key influencers, including analysts and thought leaders in the accounting and finance industry

About You

Basic Qualifications:

• 5+ years of experience in product marketing