Senior Specialist, eRetail

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

This is a remote opportunity, with preference for Chicago, Detroit, or New York locations. You will be reporting to the Associate Director, eRetail. Your responsibilities include the following:

• Monitor and optimize paid e-retail search and display performance to meet business objectives
• Gather necessary data for plan development
• Present recommendations, solicit, and apply client feedback to keyword and copy proposal
• Traffic approved plan into e-retail engines and QA all campaign components prior to launch
• Monitor and maintain campaign budgets, pacing, and bid adjustments
• Develop and implement optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
• Pull and analyze data to inform campaign reporting and develop strategic insights with actionable items
• Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
• Participate in client status and reporting calls, including presentation of reporting
• Granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for Manager approval
• Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process
• Work closely with Manager to establish priorities and manage workload

Qualifications

• 1-2 years of media buying, planning, and recommendation experience in an agency environment
• Experience working in a client-facing capacity
• Proficiency in MS Suite: Excel, Word, Microsoft office, PowerPoint required
• Demonstrated critical thinking and problem solving skills
• Timely delivery of all work
• Proactive and ready to learn!

Additional Information

The anticipated salary range for this position is $51,000-$80,000. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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Employees from diverse or underrepresented backgrounds encouraged to apply.

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. B