Community & Social Media Senior Manager

About the company

ResortPass is completely redefining what it means to be a guest at a hotel. By offering day access to luxury hotel experiences, including breathtaking pools, private beaches, deluxe spas, and more, ResortPass allows people to escape – without ever leaving town. If you’re moved to contribute to our vision, we’d love your help.

Our growing team of innovative tech and hospitality experts has partnered with over 1,900 leading hotels and resorts including Ritz-Carlton, Four Seasons, Westin, and Fairmont. We’ve connected over 5 million people with relaxation and luxury in their own neighborhoods, making rest more mindful, togetherness more meaningful, and escape more accessible. Fresh of a Series B $30M raise, co-led by Declaration Partners and 14W with additional investment from previous investor Charles River Ventures, and new investors Endeavor, Jessica Alba, Adam Grant and others, ResortPass is at the beginning of creating a new category of hospitality.

About the role

We’re looking for a strategic, culture-savvy, and community-obsessed Senior Manager, Community & Social Media to own and elevate our organic presence across Instagram, TikTok, and emerging platforms. In this highly visible, cross-functional role, you’ll drive the strategy and execution of ResortPass’s social channels while leading community development initiatives that grow brand love, deepen engagement, and reinforce our position as a category pioneer in leisure and local escapism. You will play a key role in shaping our brand’s storytelling across our social and community channels.

We are looking for someone who is located in or near the NYC area, as this role will be in person at our NYC headquarters. The base salary for this role will range from 110,000 - 120,000 per year, plus equity, commensurate with experience.

What will you do

Social Media Strategy & Execution 

• Own the social media strategy across platforms, with a focus on Instagram and TikTok
• Lead 2-week content planning and execution cycles that align with brand and/or campaign messaging
• Partner with broader marketing team to coordinate messaging and alignment across channels (Lifecycle Team, B2B)
• Source, edit, and publish captivating photo and video content that reflects our brand identity and messaging
• Monitor and adapt to emerging trends to maintain cultural relevancy
• Oversee platform growth and performance metrics that support larger brand KPIs.
• Present weekly (async via slack) and monthly (cross-functional meeting) performance recaps with key insights, learnings, and optimization recommendations.

Community Management & Engagement:

• Respond to comments, DMs, and tagged posts in a timely and engaging manner, ensuring all interactions reflect the ResortPass brand voice.
• Monitor and engage with relevant conversations in the travel, wellness, and leisure space, responding to trending topics and viral moments. Actively comment on partner, influencer, and industry-related content to expand brand reach and awareness.
• Ensure customer inquiries are directed appropriately to our CX team. 
• Source UGC across our social channels to be amplified across other owned channels such as paid social and email.
• Build relationships with our most engaged followers, influencers, and brand advocates to foster a loyal and passionate community.
• Monitor sentiment and community insights to inform content and positioning.

Strategic Oversight & Leadership:

• Own and evolve the community and social playbook in partnership with the Director of Integrated & Brand Marketing
• Identify opportunities to scale brand storytelling across new channels or formats
• Guide junior team members and/or contractors supporting engagement or content development
• Stay ahead of shifts in social algorithms, user behavior, and competitive landscape

Preferred Tools & Platform Experience:

• Aspire, DashSocial (Formerly DashHudson) and Canva

Your experience

We encourage candidates to apply even if they don’t have 100% of the below qualifications. We believe in a holistic approach when evaluating talent for our team and post new roles often, so even if this role isn’t quite right, we want to meet you!

• 5+ years of experience leading social media strategy and execution for consumer-facing brands
• Deep understanding of audience behavior, with the ability to create content that resonates, inspires engagement, and drives conversions
• Track record of building and nurturing highly engaged communities, growing follower count and increasing meaningful int