Director, Marketing - Aftermath

Ready to grow fast? 

Change happens. Growth follows.

Life moves fast inside Aftermath Services, which means agility and flexibility are required daily. In return, time with our team is an accelerator for your experience. You’ll have the chance to stretch in ways you haven’t at other stops in your career, adding multiple skills to your portfolio. The advantage? You.

If you are passionate about helping people during times of need and have a solid background in leading brand marketing, this is the perfect opportunity for you!

Director, Marketing - Aftermath

As the Director of Marketing, you'll have the opportunity to develop and lead multi-functional marketing strategies for our Aftermath team. In this role, you will translate functional and Company direction into actionable, initiative-based strategies and lead cross-functional teams to achieve the strategic vision of the marketing team, all while aligning strongly with the Company’s direction. 

To be successful, you’ll want to be a problem solver who brings exceptional creative and analytical skills to develop best-in-class products and customer experiences. You’ll utilize a strong understanding of the business and the Company to identify, highlight, and ultimately lead the execution of strategic initiatives, providing the Company with a strong competitive advantage.
 

Essential Duties/Responsibilities:

• Administer the digital marketing program, including social media, internal website, and email campaigns to ensure brand consistency.
• Create copy, source copy, and/or edit copy from other areas of the organization for marketing pieces, articles, and communications.
• Manage marketing distribution channels including website, email, social media, and print.
• Manage the online reputation of the brand. Generate positive online reviews and respond to reviews.
• Set and achieve strategic goals related to social media metrics, advertising, and marketing campaign initiatives.
• Understand and guide efforts in graphic design, website creation, and maintenance.
• Build and manage a network of reliable external agencies and marketing professionals to supply marketing services.
• Conduct market research and stay abreast of competitor positioning.
• Support Sales in new business development initiatives.
• Conduct rigorous market, competitor, and customer research to guide the design and optimization of the performance and prioritization of initiatives.
• Continuously and methodically test new ways of doing business to improve customer experiences.
• Work with the Director of Local Sales to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
• Lead and align across functional teams, including peer marketing teams, sales, IT, and operations, and develop fully integrated business plans to drive results.
• Develop and implement demand and lead generation.
• Communicate the roadmaps, priorities, experiments, and decisions across a wide spectrum of audiences from partner teams to executives to the franchise network.
• Manage all aspects of the marketing budget including allocation, maintenance, and adjustment to maximize ROI. 
• Drive the brand strategy, redefining and reimagining the current brand strategy to ensure it's properly aligned with the overall organizational strategic plan.
• Develop the SEO strategy to ensure content is optimized and search engine friendly to increase company profitability.
• Develop and optimize campaigns through work with social media partners.
• Optimize paid search copy, website content, and landing pages.

Required Knowledge/Skills/Abilities: 

• Strong written/verbal communication skills and presentation skills
• Project and time management skills
• Excellent critical thinking skills
• Ability to provide strategic leadership and direction
• Ability to interpret trends and patterns
• Ability to coach and train
• Microsoft Office applications (Word, Excel, PowerPoint, Outlook)
• Proven marketing campaign experience
• Strong copywriting skills
• Attention to detail
• Proven ability to manage budgets
• Professional and proactive work ethic
• High competence in project and stakeholder management
• Experience with digital marketing forms such as social media marketing and content marketing

Education and Experience:

• Bachelors in Marketing, or an analytically rigorous field; Master’s preferred