Senior Digital Demand Specialist

Senior Digital Demand  Specialist

OVERVIEW

TextUs is the leading business text messaging software that empowers businesses to convert leads into revenue through automated and conversational texting. We improve business outcomes by allowing organizations to have amazing, message-based conversations with their prospects, customers, and employees across their entire journey with the organization.

We are currently seeking a Senior Digital Demand Specialist to guide our digital marketing demand generation efforts and spur top funnel growth through paid digital channels. This is an exciting opportunity to join a rapidly growing company and will serve a critical role in achieving TextUs’ targeted growth goals.  

CORE RESPONSIBILITIES:

• Paid Media Strategy & Execution
• Own execution of digital marketing and advertising campaigns across Google Ads, LinkedIn, YouTube, ZoomInfo MarketingOS, and StackAdapt or other DSPs, and other channels as needed. 
• Launch and manage full-funnel campaigns (TOFU, retargeting, demo CTAs, gated content, brand awareness).
• Monitor budget pacing across channels and reallocate spend based on performance insights.
• Data-Driven Optimization & Attribution
• Optimize campaigns daily to improve CTR, CPL, and pipeline contribution.
• Implement UTM tagging, ensure accurate campaign tracking, and work with marketing ops to validate attribution in HubSpot and Salesforce.
• Monitor, analyze, and report on campaign performance metrics to ensure goals are met and insights are used to inform future strategies.
• Creative & Technical Campaign Execution
• Build campaign assets like landing pages, ad copy, and more to ensure proper ad and conversion performance. 
• Run A/B tests across copy, creative, and targeting strategies to uncover incremental gains.
• Cross-Functional Collaboration & Growth Innovation
• Stay sharp on best practices and changes in paid platforms—bring new ideas to the table.
• Collaborate with the VP of Marketing to identify, test, and scale new marketing channels to expand the demand generation funnel.
• Work closely with marketing, creative, and product teams to align efforts, ensuring a cohesive approach to demand generation and brand messaging.
• Work collaboratively with the marketing team to support the buyer journey with upper funnel lead flow.
• Utilize account based marketing software to generate awareness and conversion among targeted accounts.

WHO YOU ARE:

• You’re a hands-on executor who loves getting into the weeds of campaign setup, optimization, and reporting.
• You’ve run paid ads across multiple B2B channels, and you’re comfortable managing five-figure monthly budgets
• You speak fluent UTM, CPL, CTR, ROAS, and can explain why an ad worked (or didn’t)
• You’re organized, detail-oriented, and don’t wait to be told what to fix, you already know.
• You know how to work in HubSpot, Salesforce, and GA4 and aren’t intimidated by multi-touch attribution.
• You collaborate well with creatives, demand gen leads, and sales—and understand that results matter more than vanity metrics.
• You stay current with what’s working in SaaS demand gen and can bring new campaign ideas with confidence.
• You thrive in remote environments and value clarity, accountability, and results over long meetings.
• You are sports minded with a drive and want to win at your role, as a team, and as an organization within the market. 

EMPLOYMENT DETAILS:

• Job Type: Full-Time
• Compensation Range: $80,000 - $95,000

Location: Remote. Headquartered in Denver, CO

• # of hires for this role: 1
• Target Start Date: 2 weeks after offer
• Reporting to: VP of Marketing

By submitting your resume for this role - you consent to communication via text and email.

INTERVIEW PROCESS:

• Initial phone call w. Recruiter
• Topics: Culture, logistics, skills
• Interview w. Hiring manager (Zoom video or in person)
• Topics: Culture, skills, role overview
• Rembrandt Assessment
• Topic: The Rembrandt assessment allows TextUs to assess how your personality fits within the role and the TextUs culture. 
• Interview w. Marketing team (Zoom video)
• Topics: Culture, leadership, skills, role overview
• Q&A w. CEO
• Topics: You