Senior Strategic Marketing Manager

Job Summary

As the Senior Strategic Marketing Manager, you will be responsible for developing and executing marketing strategies that enhance brand awareness and drive business growth across regions and segments with a primary emphasis on Real Estate and Private Equity. You will collaborate with cross-functional teams and various stakeholders including client engagement and product management to ensure alignment with business objectives. The role will be responsible for developing and driving performance marketing campaigns and product launches to ensure strategic marketing goals and KPIs around client acquisition, growth and retention are achieved. The Senior Strategic Marketing Manager will be focused on understanding Chatham’s target audiences and our solutions that serve them, positioning our current and future offerings, crafting tailored messaging, increasing adoption and utilization to drive revenue growth, and the launching of new offerings.  

Duties and Responsibilities

Chatham is committed to providing reasonable accommodations to qualified individuals with disabilities, so all essential job functions can be performed with or without accommodation.

• Serve as Marketing’s subject matter expert on assigned segments, personas, and/or regions; understand target’s pain points and how our solutions solve them as well as improve business performance.  
• Collaborate with product managers, client engagement, and various stakeholders to define product positioning and ensure alignment  
• Develop and implement ‘always on’, performance marketing campaigns and product/solution launches designed to meet business and marketing goals for upsell and acquisition.   
• Maintain program and campaign schedules, calendars, budgets, as appropriate and report regularly on progress and goal achievement. 
• Continuously monitor the market, maintain expert knowledge of competitive landscape and positioning, analyze market trends and customer feedback, and adapt and refine marketing strategies accordingly. 
• Keep Client Engagement teams apprised of marketing activities, product launches, etc. and train them as applicable on positioning and campaign messaging, and available sales enablement materials.  
• In conjunction with strategic marketing team, develop and execute client communications and engagement programs for upsell and retention.  
• Map the buyer’s journey for each assigned segment and develop compelling content for each stage of the funnel.  
• Create and maintain current foundational sales enablement, web site, and marketing materials for segments, personas, regions, and solutions.  
• Meet goals, metrics, and KPIs for marketing programs, campaigns, client engagement, and business growth and report on effectiveness regularly.   

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