Marketing Operations Manager
Twin HealthAbout the role
Twin Health
At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.
We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.
Working here
Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.
Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .
With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.
Join us as we reinvent the standard of care in metabolic health.
Opportunity
The Marketing Operations Manager (Execution & Performance) owns the end-to-end execution and QA of campaigns across all marketing channels — direct mail, email, SMS, in-app, social, and paid ads. Partnering closely with channel owners, this role is accountable for the quality, accuracy, and on-time delivery of every campaign that goes out the door. It also serves as the primary Marketing Operations liaison to the Analytics team, translating campaign needs into clear reporting requirements and bringing performance insights back to help inform future decisions.
Responsibilities
Campaign Execution & Coordination
- Own campaign execution across all channels including email, direct mail, SMS, social, paid ads, webinars and in-app campaigns
- Coordinate execution for both internal initiatives and partner-facing campaigns
- Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review).
- Track and report time-to-launch as a core performance metric, flagging delays and driving resolution
Audience Segmentation & List Management
- Own audience builds and list management for all direct mail and digital campaigns
- Manage segmentation logic in coordination with Hightouch and Snowflake pipelines (Martech Team)
- Validate audience exports before use, flagging and resolving discrepancies with MarTech and the Analytics team
- Maintain documentation of segmentation logic and audience definitions for auditability
UTM Tracking & Landing Page Coordination
- Create and manage UTMs for all campaigns, maintaining a centralized tracking log
- Coordinate landing page updates and QA with Growth Pod Team
- Ensure tracking is validated before campaign launch; flag gaps or anomalies promptly
Performance Reporting & Analytics Partnership
- Serve as the primary Marketing Operations liaison to the Analytics team (Marketing Solutions Architect, Digital Analyst) — not owning analytics infrastructure, but ensuring Marketing's reporting needs are clearly scoped and prioritized
- Translate campaign reporting requirements into well-defined requests for Analytics partners; coordinate on dashboards, campaign-level insights, and the shared marketing performance scorecard
- Own post-campaign performance reporting across all channels, synthesizing data from Braze, Salesforce, and Lightdash into clear insights for stakeholders
- Monitor campaigns in-flight and flag delivery issues or anomalies in real time — escalating to the Analytics team where deeper investigation is needed
- Ensure campaign-level data is clean and accessible to support ROI tracking and executive reporting
- Identify discrepancies between platforms (Braze, Salesforce, Lightdash, Finance) and coordinate resolution with Analytics and MarTech rather than resolving in isolation
Vendor & Partner Coordination
- Manag
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