Jobs and Careers

Senior Director, Retention Marketing

Dow Jones

New York City, United Statesfull_timeVerifiedPosted 26 Aug 2024

💰 $235,000/yr($190,000/yr – $235,000/yr)

About the role

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

As Senior Director, you will lead the retention team with direct responsibility for the overall retention strategy of the Dow Jones subscriber base, which spans across all B2C products and services. Specifically, you will drive the subscriber journey through some of the most impactful points of the subscriber lifecycle, which includes developing a frictionless renewal process. You will also build and optimize a holistic retention pricing strategy across all B2C brands, products, and services increasing lifetime value and reducing churn of subscribers for The Wall Street Journal, Barron's, MarketWatch and Investors Business Daily.

The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it. Barron's covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data.

You will report to the VP, Engagement & Retention and works cross-functionally with teams across Dow Jones (Acquisition Marketing, Audience & Insights, CRM, Customer Service, Data Science, Finance, Product, Technology).

You will work on-site in our NYC office 3 days each week.

You Will:

Design, architect, and implement a best in class subscriber retention journey through a holistic strategy which includes, but is not limited to, pricing, subscriber communications, subscription hub design/experience and insight-driven cohort analysis.
Drive retention insights through detailed cohort analysis of the subscriber base, in partnership with the data science team, to develop new strategies and optimize existing journeys.
Lead all retention forecasting and the budget process across all Dow Jones B2C subscriber cohorts
Implement pricing strategies that retain as many subscribers as possible, while driving incremental revenue and ARPU across the subscriber base.
Focus on retainment of high value bundle subscriptions through a personalized retention journey and strategy.
Work collaboratively with design, product, and operations teams to optimize the subscription hub in order to increase retention rates and drive LTV.
Partner with the customer service team to build a single, unified retention strategy and experience across all subscriber touch points.
Lead a high-performing team and develop KPIs and plans to assist the team in achieving goals.

You Have:

The willingness to work in our midtown Manhattan office 3 days each week
15+ years of experience working in customer/subscriber retention and/or CRM marketing
Expertise in subscription-based businesses
Experience leading the retention of a B2C subscriber base
Experience with full forecasting and budget management
Experience leading a team of 5+ employees
A bachelor's degree in marketing or business administration is preferred

#LI-Hybrid