Senior Manager, Front Store and Retail Marketing Communications

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Do you have experience working with Influencers? Do you enjoy the role of a strategic advisor; telling stories through marketing and communications via multiple channel? If so, this challenging, exciting robust communications strategy role is for you!

Summary

CVS Health is looking for a Senior Manager, Front Store and Retail Marketing Communications to join our Pharmacy and Consumer Wellness Communications (PCW) team. In this role, you will be focused on assisting the PCW team in developing and executing on robust communications strategies aligned with our business priorities as we work to transform our retail stores into leading community health and wellness destinations. This role will work cross-functionally providing strategic counsel, execution, and ongoing support to multiple teams within merchandising, marketing, influencer, and supply chain as key areas of the PCW business.

We are looking for someone who is creative, organized and results-driven, has strong experience developing and driving consumer-centric communications, is comfortable in a fast-paced environment and will bring ideas to the table that keep our target audiences informed and inspired.

Your responsibilities include:

• Serve as a strategic advisor for the PCW business to help identify and align on communication opportunities that can be shared and celebrated across internal and external channels.
• Write and develop messaging to support key business initiatives, seasonal retail priorities, health and wellness innovation, product announcements, and social media content targeting a variety of stakeholders.

• Collaborate with Enterprise Communications partners to highlight PCW news, innovations, new and existing product assortment updates, marketing initiatives, and strategic achievements as available.
• Partner with Front Store, Social and Influencer Marketing teams on strategic campaigns and always on efforts to ensure alignment and visibility with the broader Enterprise Communications organization.
• In partnership with the Front Store Marketing team, provide brand reputation oversight in PCW social media and influencer content developed to ensure risk is identified and mitigated as part of the vetting process.
• Provide strategic thought leadership support for Front Store leaders, which includes identifying and vetting external speaking engagements, reviewing briefing and speaker materials, managing internal review processes, advising on social media content, and tracking and reporting on results.
• Oversee award submissions for the PCW team, this includes identifying and submitting to key industry awards to help build awareness and brand reputation for leaders and products as applicable.

Required Qualifications

• Minimum of 7-10 years of business experience in health care, consumer health, consumer product or retail communications role.
• Excellent written and verbal communications skills, including ability to present information and share points of view clearly, succinctly, and persuasively.
• Demonstrated experience in external communications, ideally including retail and/or consumer health care products and services, influencer engagement, and close collaboration with marketing teams.
• Ability to build relationships, collaborate with other communication professionals, and key stakeholders at more senior levels, including senior executives, toward a common goal.
• Ability to plan work to achieve larger project goals within tight deadlines in a fast-paced environment.

Preferred Qualifications

• Superb writing, editing and proofreading skills.
• Experience working with external agencies and/or as part of an agency overseeing public relations and influencer campaigns on behalf of a business.
• Past experience supporting executive thought leadership including media, speaking events and social media content.
• Excellent time management, planning and organizational skills.
• Experience managing junior staff across multiple projects.

Education

Bachelor’s degree i