Job Description Summary

Come and join our powerful, unified force with the energy to change the world.

Our mission is BIG. Our TRANSFORMATION is key – bringing the right businesses together to LEAD the ENERGY TRANSITION. Our TEAM is ready.

As a member of the Online Customer Experience and Intelligence team at GE Vernova, you will be an active contributor towards generating new leads and influencing existing deals. Your role will partner across the businesses to drive enhanced customer engagement and experience – online and offline.

Job Description

Roles and Responsibilities

• Responsible for leading global campaign planning, execution and optimization for prioritized business campaigns, aligning the necessary resources to drive efficiency and collaboration, with a clear understanding of business goals, objectives and KPIs to support the sales pipeline for key business initiatives.
• Using a Lean approach lead end-to-end on-line campaign life cycle including: campaign strategy development and set-up; creation of innovative, successful and measurable content; promotional planning and execution to include SEM, display, email, and social and paid media; ongoing analysis, and optimizations to drive qualified leads to sales and influence existing customers.
• Collaborate with the content team and support the development of innovative, successful and measurable omni-channel campaign content including landing pages, web personalization, webinars, email, and promotions to drive qualified leads to sales.
• Regularly measure and report on campaign performance and results against internal goals and external benchmarks and be able to explain campaign performance to non-experts.
• Regularly measure and report on campaign performance and results against internal goals and external benchmarks.
• Monitor digital analytics against KPIs, evaluating and optimizing for strong performance and ensuring a proactive feedback loop on campaign learnings to influence future strategies and create valuable actionable recommendations.
• Analyze engagement of campaign at the account level and inform / keep track of best performing channels to reach our targets.
• Support continual digital strategy growth through external bench-marking and communication of new trends and applications. 

What you’ll bring (Basic Qualifications)

• Bachelor’s Degree in connected field of study
• 5+ years experience in marketing and/or communications experience with a large portion of that focused in digital media, preferable in a related industry
• Experience working directly with Salesforce, Marketo, SmartSheets,Tableau and Adobe Analytics or like platforms
• Proven experience in driving multi-channel marketing campaigns for a global B2B company
• Experience with email planning, creation and executive and practical application of digital paid media such as AdWords and LinkedIn
• English fluency

What will make you stand out

• You have a consistent and successful track record of performance in all areas of responsibility
• You are someone who brings strong analytical skills and excel at making data-driven decisions to optimize performance
• You are a people person with a passion for building strong relationships with internal and external stakeholders, balanced with strong organizational skills and attention to detail

Note:

• To comply with US immigration and other legal requirements, it is necessary to specify the minimum number of years' experience required for any role based within the USA. For roles outside of the USA, to ensure compliance with applicable legislation, the JDs should focus on the substantive level of experience required for the role and a minimum number of years should NOT be used.

Additional Information

GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation. GE Vernova is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful comple