Associate Director, Tagging & Content Measurement Lead

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

The Associate Director, Tagging & Content Measurement Lead is responsible for defining, implementing, and scaling enterprise tagging, taxonomy, and content measurement capabilities across Commercial and Medical omnichannel ecosystems. This role serves as the technical authority on how content and campaigns are structured, tagged, and connected across platforms, ensuring consistency, data quality, and interoperability to enable accurate measurement, reporting, and content intelligence.

Operating within a regulated, omnichannel environment, this role establishes and governs taxonomy frameworks, metadata standards, UTM structures, and system-integrated workflows that enable consistent tagging of content and tactics across brands, regions, and channels. The position partners closely with Enterprise Content Systems, Data & Analytics, Commercial, Medical, and agency teams to ensure that content is not only compliant and well-structured, but also measurable across the full content lifecycle.

A key focus of this role is enabling scalable, system-driven measurement by connecting content metadata in Veeva (content source of truth) with campaign and performance data, ensuring standardized tracking, automated validation, and seamless integration into analytics and data platforms.

This role acts as a critical bridge between content systems, data architecture, and business measurement needs, ensuring that tagging and taxonomy capabilities enable end-to-end visibility from content creation through deployment to performance analysis and optimization as content volume, channel complexity, and data-driven decision-making continue to scale globally.

Essential Functions of the Job:

Tagging & Taxonomy Strategy and Governance

• Translate strategy into enterprise technology, tagging and taxonomy standards across content and campaign ecosystems including:

  • Content metadata in Veeva Vault (PromoMats / Vault Medical)

  • Campaign and tactic tagging through Claravine

  • Analytics and reporting data structures

• Establish clear principles for taxonomy design, metadata consistency, scalability, and governance in a regulated environment.

• Ensure tagging standards align with enterprise data strategy, compliance requirements, and omnichannel measurement objectives.

Platform Implementation and Integration

• Lead technical implementation and configuration of tagging capabilities across:

  • Veeva Vault for content metadata and asset structuring

  • Claravine for UTM taxonomy, campaign tracking, and validation

  • Downstream analytics and data platforms (e.g., data warehouse, GA4)

  • Enable standardized workflows for campaign setup including:

    • Campaign string and UTM generation

    • Creative ID management

    • Validation rules and automation

• Partner with IT and data teams to integrate tagged data across systems, ensuring consistent data flow and interoperability.

Content Measurement and Analytics Enablement

• Establish and enable frameworks that connect content metadata and campaign tracking to performance measurement

• Ensure tagging enables:

  • Attribution and campaign performance tracking

  • Content usage analysis and reuse insights

• Support integration of taxonomy and tagging into enterprise dashboards and reporting environments

• Drive metadata completeness and accuracy to improve measurement reliability and insight generation

Operational Enablement and Adoption

• Develop and scale operational processes for tagging across internal teams and external agencies

• Configure and maintain Claravine templates and taxonomy structures for consistent execution

• Reduce manual effort and rework through system-driven validation and automation

• Support rollout and adoption of taxonomy frameworks including future-state models

• Maintain documentation, training materials, and enablement resources to support global adoption

Data Governance and Quality Management

• Define and enforce governance models for taxonomy ownership, updates, and lifecycle management

• Implement validation controls to ensure tagging accuracy, completeness, and compliance