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BtoB Senior Strategic Planner
DeezerFrancefull_timeVerifiedPosted 20 Jul 2023
About the role
<h3>Company Description</h3><p><strong>WE ARE THE HOME OF MUSIC</strong></p><p>From a French tech start-up created in 2007, Deezer has become one of the first French unicorns and the second largest independent music streaming platform in the world.</p><p>Now listed at the <a href="https://www.linkedin.com/feed/hashtag/?keywords=euronext&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6950142787694567425">#Euronext</a> #TechLeaders segment, growth is accelerating fueled by #Thepowerofmusic. Deezer is ideally positioned to play a key role in the continued development of the booming music streaming market. If you’re looking for an environment where you can grow and have an impact, this is the perfect time to join Deezer!</p><p>Our international and passionate teams are spreading the love for music, working to make Deezer the most personal and innovative music streaming service.</p><p>We believe music is about diversity & inclusion, multiculturalism and togetherness.</p><p>Ready to join the team? Listen: **<a href="https://deezer.page.link/XwavMxpHmtd9ByU97">Join Us</a>**</p><h3>Job Description</h3><p>Partnerships are at the heart of our DNA and are one of the main drivers of our growth: today we are partnering with leading brands like Xbox, Sonos, Orange, BMW, Google Home, T-Mobile, Fnac or Fitbit.</p><p>As the Senior Strategic Planner for Deezer’s BtoB business, you will be responsible for developing, proposing, and implementing marketing strategies that both drive Deezer’s BtoB business and deliver against our clients’ needs.</p><p>The Senior Strategic Planner sits in the Marketing organisation, reporting to the CMO (VP Marketing) and works closely with the Insights team, Global Marketing, Deezer internal creative studio, Product/Tech teams, Content Teams, Commercial teams and Account Management teams on the BtoB side of Deezer’s organisation. </p><p><br/>
<strong>What you will do:</strong></p><ul><li>Work across prospecting, pitching, and partnering, with deliverables adjusted according to each phase of the business development cycle:<ul><li>Prospecting: using Market Intelligence to inform Deezer’s approach.</li><li>Pitching: Develop strategic and creative ideas to sell Deezer services to deliver on client’s business needs.</li><li>Partnering: Implementing strategic vision ,generating thought leadership and driving incremental revenue opportunities by designing Deezer added value services. </li></ul></li><li>Clearly articulate a strategic vision in a confident and persuasive manner to clients and internal teams.</li><li>Use Market Research, Market Intelligence, Deezer Data to inform the strategy and deepen the BtoB team's knowledge of the client’s business.</li><li>Stay on top of societal and consumer trends, be a spokesperson for Deezer at global industry conferences.</li><li>Maintaining robust client relationships and stay abreast of their evolving needs.</li><li>Provide clearly defined briefs to the Deezer Agency and other marketing & content internal partners. Briefs should be robust with concise information on the client, product/service, audience and strategy</li><li>Present and sell marketing proposals, initiatives and ideas to clients,notably marketing teams, capitalising on Deezer strengths. </li><li>Bring Deezer USP to life across all partnerships, working closely with Creative & Communications teams as guardians of the Deezer brand positioning, ensuring consistency in identity, design, messaging, tone of voice and rollout throughout all BtoB initiatives.</li></ul><h3>Qualifications</h3><p>This role is excellent for a person with:</p><ul><li>5-10 years in Strategic Planning at an international level </li><li>Fueled by an analytical mindset with a creative approach to problem solving.</li><li>Collaborative working mindset, accustomed to managing a matrixed organisation.</li><li>Demonstrates curiosity and knowledge of clients business challenges.</li><li>Excellent interpersonal and communication skills</li><li>Excellent presentation skills: able to effectively summarise detailed information into a clear narrative flow, succinct takeaways, impactful visuals and recommendations. Able to articulate proposals in a clear and convincing manner.</li><li>Consumer- first mindset. Deep understanding of the customer decision journey.</li><li>Ability to effectively organise, analyse, and present work with actionable insights</li><li>Efficient and effective with time management</li><li>Results oriented</li><li>Fluency in English is required.</li></ul><p><strong><em>If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!</em></strong></p><h3>Additional Information</h3><p><strong>LIFE AT DEEZER</strong></p><p>At Deezer, you can be your true self as we believe that #everyvoicematters. We strive to build an inclusive culture and foster a diverse environment. Because we care and want to ensure each employee feels welcome and s
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