Product Marketing Senior Specialist

Job Title

Product Marketing Senior Specialist

The Product Marketing Unit for Digital Media is the driving force of our Go To Market strategy to achieve new sales and renewal plans for our Destination and Airline client verticals specifically.

Currently we are looking for a candidate for a role of Product Marketing Senior Specialist to design and definition of the full business/product value proposition, which include content management, pricing, customer experience & insights, go-to market, as well as messaging and benefits of the segment product/ solutions for internal promotion as well as external promotion to support each release.

As part of the Media solutions Go To Market team, you will work within the product management organization and partner heavily with the global sales, customer delivery and marketing organizations, as well as the travel intelligence product team and Amadeus Travel Unit. The two verticals of Destination Marketing Organizations and Airlines are strategic, with a small and nimble team - you are especially effective in cross-team collaboration to make the most of this role.

In this role you'll be responsible for:

• Sales enablement: Work on sales enablement material, retention program, competitive intelligence, partnering with Sellers, Product Specialists and Delivery team. Produce case studies, product assets used in the sales process such as guides or one pagers, big deals support with marketing materials, and conduct marketing campaigns to drive new sales. Identify new business opportunities individually and/or by partnering with the sales or product.
• Customer and Internal comms/training: Ability to organize, coordinate and lead internal trainings, client facing webinars and in-person events with prospects. Maintain expert level knowledge of Amadeus Digital Media, and have ability to demo product features to show value and drive sales. Ability to learn and update our sales team and CSM teams on our product roadmap, new ads platforms or product launches and improvements.
• Betas: Develop adoption plan for our new products or betas from and early stage by influencing product creation for ideal Go To Market strategy, case studies creation and product positioning in the market. Also, drive new product and functionalities adoption once they are launched by engaging with key stakeholders from Sales, CSM team, Implementation teams and tracking and report on the result of the actions taken
• Thought leadership content: Build and improve our Traveler Media sales materials and share of voice for the new verticals of Destinations and Airlines. By promoting our product value proposition and content marketing materials, including speaking opportunities at events and webinars. Analyze sales results monthly to assess results and determine actions on our sales support materials to overcome shortfalls. Setting plans, formulating go-to market-strategies and preparing materials for Amadeus brand assets.
• As part of GTM, prepare monthly analysis and update for New and Renewal Sales goals by region, including compiling sales data and conducting analysis vs plan. Engage and collaborate with Digital Media Sales Specialists globally for New Sales status, as well as with Customer Delivery team from all regions for Renewals Sales status. Gather monthly feedback on support needed to achieve goals. Deliver monthly product updates and weekly products updates in our internal channels.
• Understand market dynamics in digital advertising, including industry trends, destination and/or airline marketing trends, and competitive landscape. Proactive at providing feedback and proposing new campaigns / sales initiatives to achieve our sales goals. Deliver quarterly plan with sales initiatives to ensure those actions are properly prioritized every quarter (including our marketing team, when applicable)
• Tightly work across product boundaries with Travel Intelligence and Travel Seller Media in Hospitality, as well as Travel Unit at Amadeus to build cohesive client-facing stories for Destination Marketing Organizations and Airlines.

About the ideal candidate

• Bachelor's or Master's degree in Marketing or a related discipline.
• 5+ years of Digital Media experience, B2B enterprise business development experience up to C-Level clients with proven performance in new customer acquisition. Experience in either Airline Marketing or Destination Marketing preferred.
• Fluent English, additional languages nice to have
• Knowledge of MS Office and Salesforce - nice to have
• Strong relationship skills, including the ability to listen to customers and sales reps, and effectively drive meetings with a diverse cross-functional team.
• Ability to quickly analyze and synthesize information