Assistant Director Web Analytics

AD Web Data Analyst - ME07FE

We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.   

         

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As an integral member of the Digital Analytics team, the successful candidate will work directly with lines of business to develop, maintain and enhance reporting and analytics capabilities (online, offline, and mobile) by providing thorough analysis and insight into customer behavior, activities and preferences across various channels. To facilitate this goal, the position works closely with business partners to provide reporting, analysis and data-supported decision-making tools to shape the current and future digital strategy of the organization.

Using data from various sources (online, offline/data warehouse, etc.) the incumbent will clearly identify and recommend actions to improve the overall effectiveness and efficiency of the digital channel, processes and marketing campaigns, while maintaining a path toward growth within the business line. This role will develop clear business and measurement objectives for each digital initiative through collaboration with internal customers.

This position requires strong analytical skills, an eye for numbers, intellectual curiosity, proficiency at problem solving, an understanding of digital and traditional media, and strong presentation skills. Most importantly, the successful candidate should have a strong desire to help shape the organization’s digital commerce future.

Specific deliverables include:

• Develop a true working partnership with the various marketing teams to design and implement a comprehensive strategy to support existing and future digital business initiatives. Become immersed in the process, business objectives and data to provide deep insight and analytical value to the organization to shape digital projects.

• Develop an effective set of dashboards, reports, KPIs and metrics to inform day-to-day business decisions and to expose areas of opportunity. These reports will be used by our business-partners to better understand the effectiveness of web site behavior, decision making, web site optimization, business impact, social media effectiveness and marketing campaign management.

• Leverage appropriate resources to guide the development of enhanced (ad hoc) analyses for the business to provide insight in short, medium and long-term strategic initiatives. Utilize new tools and reporting techniques to identify areas of opportunities for business growth.

• Interpret online and offline behavior from various data sources with a focus on strengthening The Hartford's web experience. Facilitate conversations with stakeholders, technical and analytical resources to focus on key performance indicators such as acquisition, conversion and retention to ensure that the proper value is associated with the data or data combinations. Utilize data sources to stitch together a comprehensive customer-centric view of our digital properties. This will span online and offline data sources (the web, call centers, policy and demographics) to be presented to line of business owners for improvements or system/process performance.

• Perform advanced analytics, BI and reporting for digital initiatives, ensuring achievement of expected results.

• End to end ownership of analyses involving multiple data sets, exploring new data sources and leverage techniques to ensure competitive advantage and new business opportunities.

• Extract data from data environments, work with large and complex data sets to cleanse and manipulate data to formulate insights.

• Develop test plans, define success metrics. Create compelling data visualizations and business dashboards based on multi-channel analytics data.

• Utilize data by joining online, offline, customer characteristic and third party data. Identifies opportunities to drive data quality improvements to ensure accuracy.

Requirements:

• Significant hands-on experience with digital analytics tools such as Google Analytics, Adobe Analytics, etc.

• Advanced skills in data and visualization tools. Visualization Platforms, Qlik Sense, Power BI, Tableau, SnowSQL, SQL, SAS, R, Python, Spark, MS Office Suite with advanced knowledge of Excel.

• Hands on experience with analytics querying using tools such as SQL, SnowSQL, in addition to experience with ETL and database structures.

• Direct experience developing visualizations and dashboards with BI tools.

• Proven track record harnessing digital channel data to drive actionable insights