Director, Marketing

ABOUT DSC:

In 2011, we didn't just disrupt the entire shaving industry; we revolutionized it, shattering conventions with a viral video sensation that became the gold standard for humor in advertising. Our trailblazing direct-to-consumer model didn’t just pave new paths—it bulldozed age old industry giants, minting us as a force to be reckoned with.

Dollar Shave Club crafted not just products, but experiences. We made shaving not suck by cutting out all the unnecessary BS that's been upsold to guys for decades. We continued to make great f**king blades and also became the geniuses behind tons of dude-centric products like Ball Spray, offering solutions to problems men didn't know they needed.

Today we continue to expand our international grooming arsenal, and hold fast to the disruptive DNA and irreverent humor that catapulted us to fame. Our global expansion and presence in tens of thousands of retail stores are testaments to our commitment to make the hairy globe a little smoother.

Stop wasting time not working for us and come join the club!

ROLE SUMMARY:

The Director of Marketing is a dynamic and strategic leader focused on achieving measurable results and driving growth through a comprehensive commercial strategy that supports our primary channels, including Direct-to-Consumer (DTC) and Retail. This pivotal role is dedicated to enhancing brand distinctiveness across all customer touchpoints. Successful candidates will possess a strong background in cross-functional leadership, adept at aligning marketing strategies and channels to deliver on strategic objectives and targets. This position demands a versatile marketer with a fusion of creativity, analytical acumen, and entrepreneurial zeal, essential for thriving in our fast-paced environment.

RESPONSIBILITIES:

• Activate our brand Identity: The Director of Marketing plays a pivotal role in crafting and nurturing our unique brand identity, encompassing our core values, and irreverent personality. Collaborating closely with key stakeholders and channel leads, you will cultivate a clear understanding of our challenger brand DNA and drive engagement across consumer touchpoints. Through strategic initiatives and authentic storytelling, the Director of Marketing fosters a compelling brand narrative that resonates with the target audience, forging strong connections and brand loyalty.
• Developing and Owning Integrated Marketing Strategies: The Director of Marketing is tasked with spearheading the development and ownership of an integrated marketing plan meticulously crafted to align with the overarching goals of the company. This entails collaborating across departments to ensure cohesion and synergy in marketing efforts. By strategically orchestrating campaigns and initiatives across various channels, the Director of Marketing drives forward the company's objectives, whether it be brand awareness, customer acquisition, or revenue growth. You are data driven and analytical,  leverage performance metrics, iteratively optimize strategies, and adapt tactics as necessary to ensure the marketing plan consistently delivers on company goals and objectives.
• Strategizing and Executing Media Plans: The Director of Marketing assumes ownership of devising and executing comprehensive media plans tailored to the company's objectives and target audience. This involves leveraging market insights and consumer data to identify optimal media channels for reaching and engaging with key demographics. The Director of Marketing collaborates closely with internal teams and external partners to negotiate media placements, optimize budgets, and maximize ROI. They continuously monitor campaign performance, analyze metrics, and refine media strategies to ensure alignment with company goals and deliver impactful results. This includes MOF / TOF channels like national media, PR, TOF influencer campaigns. 
• Leading and Coaching Marketing Team: The Director of Marketing assumes a pivotal leadership role in guiding and coaching the marketing team towards achieving excellence. They foster a collaborative and supportive environment where team members are empowered to unleash their potential and contribute to collective success. Through effective mentorship and coaching, the Director of Marketing cultivates a culture of continuous learning and professional development, equipping team members with the skills and resources needed to excel in their roles. By leading by example and providing clear direction, the Director of Marketing inspires and motivates the team to surpass expectations, driving innovation and delivering impactful results.

REQUIREMENTS:

• Bachelors in Marketing; MBA a plus
• 10+ years of experience preferably in E-C