Specialist, Digital Marketing Operations

Specialist, Digital Marketing Operations

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to CHANEL. 

About the Role 
This Specialist, Digital Marketing Operations role will support the Digital Growth & Retention team at CHANEL's New York City headquarters, with a primary focus on operational and project management excellence. This individual will play a vital role in planning, coordination, and execution of retention-focused programs within Direct Mail, Sampling, and Email Marketing.  As the Specialist, Digital Marketing Operations you will excel at project management, cross-functional collaboration, demonstrate a strong passion for forecasting and inventory management, and bring meticulous attention to detail. An agile problem solver, you thrive in dynamic environments and are energized by executing seamless initiatives that enhance the client experience.  The ideal candidate has at least two years of experience in digital marketing, operations and/or project management, curiosity engaging and fostering client loyalty, and a collaborative mindset that thrives in dynamic team environment. 

What impact you can create at CHANEL 

Planning: Direct Mail & Sampling 

• Develop and execute comprehensive direct mail plans, including new campaign launches, loyalty initiatives, and client gifting, in collaboration with Owned Retail, Marketing, and Client Analytics teams
• Optimize sampling strategies by aligning assortments with business goals, ensuring inventory readiness for campaigns, launches, checkout, and ad-hoc programming
• Actively participate in monthly forecast meetings, partnering with cross-functional teams such as Product Marketing, Supply & Demand Chain Planning, and Project Management to support robust campaign execution
• Oversee forecasting processes and ensure all direct mail and sampling orders align with annual budgets and activation timelines
• Maintain accurate order receipts and documentation to enable timely activation of campaigns

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Operations: Direct Mail & Sampling 

• Manage inventory files, allocate samples effectively, and coordinate direct mail delivery schedules with Operations, Demand Planning, and third-party vendors
• Maintain and update checkout sample calendars, collaborating with Fulfillment and Retail teams to ensure smooth activation processes
• Regularly audit product setups to ensure accurate SKU representation, proper on-site rendering, and inventory availability
• Drive creative production for mailer collateral by gathering requirements and coordinating with external and internal partners
• Partner with Client Insights to identify and create segment criteria within CDP – Client Data Platform 
• Analyze direct mail and sampling performance, leveraging insights to optimize future efforts and enhance ROI and client engagement
• Track and process applicable invoices, while keeping budget tracker updated 

Digital Communication / Email Marketing Project Management 

• Serve as the key liaison for email marketing campaigns, ensuring assets are received, deliverables are submitted, and campaigns are launched on schedule
• Coordinate between vendors, digital pillars, and cross-functional teams to manage campaign build-outs, dynamic modules, and tracking needs
• Conduct thorough QA checks across devices to ensure accurate rendering, functionality, and user experience
• Track project roadmaps, capture meeting minutes, document requirements, and proactively manage timelines and follow-ups

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You are energized by: 

• Delivering excellence in a highly collaborative and dynamic work environment
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