Sr. Director, Media

Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

This role will oversee all aspects of media strategy, planning, and buying across both brand and performance channels. This leader will bring a deep understanding of global media landscapes and a proven track record in executing both brand-building and performance-driven campaigns and must drive impactful media initiatives that align with our overarching business goals.  

The Senior Director will lead cross-functional teams, manage key partnerships, and ensure that our media efforts drive measurable results across all markets. They must have a strong mix of creative and analytical skills, with proven success in integrating media strategies with eCommerce and direct-to-consumer models. 

This role will dual report to the Chief Marketing Officer and the VP of E-Commerce.  

Qualifications

What you'll get to do: 

Media Strategy & Planning 

• Evolve our performance media-driven approach into a well-balanced strategy that integrates both brand and performance media, ensuring a holistic and scalable impact. 
• Develop and execute comprehensive media strategies across US and key owned and select partner international markets, ensuring alignment with brand objectives, market dynamics, and consumer insights.   
• Partner with Brand Content Strategy team to ensure alignment of media spend to key seasonal strategies and brand initiatives.  
• Lead cross-functional teams to integrate media strategies into broader marketing campaigns, ensuring consistency across all touchpoints.   
• Define and oversee media KPIs, ensuring clear alignment with brand growth, market penetration, and direct response performance.   

Brand & Performance Media Oversight 

• Drive the strategy for both brand-focused media (TV, print, digital) and performance media (paid search, programmatic, social, affiliates) to meet objectives across the full funnel.   
• Ensure that brand-building initiatives create long-term value while driving immediate consumer action through performance channels.   
• Lead the evolution, evaluation and optimization of media performance, adjusting strategies based on real-time data and market feedback. 

Media Leadership  

• Manage media agency, ensuring briefs capture business and brand needs and deliver business requirements.   
• Oversee regional media teams, collaborating closely with local agencies, partners, and in-market teams to ensure tailored media strategies that resonate with specific audiences.   
• Monitor and assess regional media performance to identify opportunities for innovation and improvement.   
• Foster strong relationships with key media partners, ensuring favorable media buys, negotiated rates, and access to premium inventory.   

Team Leadership & Development 

• Lead and mentor a diverse media team, providing direction, feedback, and professional development opportunities.   
• Build a culture of continuous learning, ensuring the team is up-to-date with the latest media trends, platforms, and technologies. 

Budget & Resource Management   

• Develop and manage large-scale media budgets, ensuring optimal allocation across brand and performance initiatives; own US budget, advise on international allocation.  
• Partner with finance, tech and operations teams to track spend ; partner with Consumer Insights to in utilizing Business Drivers Analysis to measure ROI tand drive informed decisions,  ensuring media investments are delivering measurable results. 

Cross-Functional Collaboration    

• Work closely with marketing, ecommerce, consumer insights, creative, merchandising and planning teams to ensure media strategies align with product launches, seasonal campaigns, and performance goals.   
• Collaborate with data analytics teams to track performance metrics, consumer behaviors, and media effectiveness across markets. 

Who you are: 

• 12+ years media, performance marketing and/or brand marketing experience
• Bachelor's degree in business or marketing
• Strong understanding of full funnel media strategy
• Experience del