Engagement Manager, Enterprise Consumer Analytics

At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next.  

Our employees are kind, collaborative, energetic, approachable and driven. On top of that, we value the unique perspectives, backgrounds and voices of our employees. Why? Because their diverse experiences drive new ideas and help us build a better community. 

For over 10 years, we’ve built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community and value diversity and inclusion.  

One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program, employees can work with their choice of more than 40 charitable organizations, supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women’s initiatives and more. 2021 marked the sixth year that we had 100% employee participation in DefinitiveCares. 

We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as women’s empowerment, LGBTQ+, Black, indigenous and people of color (BIPOC), disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training, events and speaker series. 

We’re also a great place to work. For five years in a row, we’ve been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value and Work-Life Flexibility! 

Think you’d be a good addition to our team? Explore our available positions here. We’d love the chance to get to know you.  

Job Summary:

The Manager, Enterprise Consumer Analytics will lead efforts to drive adoption of Population Intelligence across all business verticals, ensuring data-driven insights are integrated into strategic decision-making processes.

Ideal candidates will have a strong track record in marketing and advertising, preferably within healthcare or life sciences, and a passion for innovative, targeted media solutions. You’ll drive customer adoption of Population Intelligence and will work closely with cross-functional teams to streamline internal and external processes.

 

Key Responsibilities:

• Population Intelligence adoption: Champion the use of Population Intelligence across all verticals to ensure consistent, data-driven and decision-making and improved business outcomes
• Customer engagement: Own recurring meeting cadences with customers to provide status updates, provide recommendations and solicit feedback. Ensure account activities are aligned with clients’ business objectives.
• Process Optimization - Identify opportunities to streamline Population Intelligence workflows and implement best practices to improve overall efficiency
• Documentation & training: Partner with Product Marketing and Population Intelligence subject matter experts, to develop comprehensive process documentation, training materials and user guides, and case studies to support stakeholders in utilizing Population Intelligence effectively
• Cross-functional Collaboration: Partner with Product, Product Marketing, Analytics and Campaign Activation Services, to ensure client expectations are being met. Partner with Customer Success Managers and Account Executives to ensure that there is shared visibility to the health of shared accounts.
• Liveramp: Onboard audiences for campaign activation
• External partner relationships: Train external agencies and work with vendor partners as needed to efficiently launch marketing campaigns. Partner with external SI teams to ensure app integrations are on track.

 

Required Qualifications: Healthcare Marketing Background Preferred

• Proven expertise in marketing analytics, with a strong understanding of consumer behavior
• Strong ability to translate complex analytical concepts into clear, actionable insights for non-technical stakeholders
• Excellent communication