Director of Paid Media

About Rocket Clicks

At Rocket Clicks, we specialize in helping Family Law Firms grow their business through digital marketing. We are not just an agency - we’re a long-term growth partner. Our team thrives on solving challenges, driving measurable results, and building trusted client relationships.

We believe that how we work matters just as much as what we deliver. Our culture is rooted in six core values:

• Proactive – We anticipate opportunities and act before problems arise.
• Disciplined – We remain focused and committed to excellence.
• Candid – We communicate clearly and directly.
• Empathetic – We understand and respect the perspectives of others.
• Accountable – We take ownership of results, good or bad.
• Results-Oriented – We focus on outcomes, not busyness.

If these values resonate with you, you’ll feel right at home at Rocket Clicks!

The Ideal Candidate

You’re the kind of leader who gets fired up seeing strategy turn into measurable impact. You don’t just run ads — you build engines that fuel growth. You’ve spent years mastering Google Ads, Meta, and other platforms, but what really drives you is watching great campaigns create real results for real businesses.

You’re equal parts strategist and coach — the one who sees patterns in the data and potential in the people around you. You love helping specialists level up, spotting what’s working (and what’s not), and finding ways to make every campaign smarter, faster, and more profitable.

You’re proactive by nature — when something feels off, you dig in and fix it before anyone else even notices. You believe transparency and accountability are how great teams build trust. And when it comes to performance, you don’t just want to hit goals — you want to redefine what’s possible.

POSITION SUMMARY

We are seeking a visionary and results-oriented Paid Media Director to lead our paid advertising strategy and execution. The ideal candidate will be a strategic leader with deep expertise in managing scaled, multi-channel paid media campaigns. This role is responsible for the overall performance of all paid advertising efforts, ensuring they align with business objectives, drive customer acquisition, and maximize return on investment (ROI).

The Paid Media Director will oversee strategy, performance, and delivery across all paid channels for Rocket Clicks’ Family Law Firm clients. You’ll collaborate closely with Account Managers, Revenue Operations Strategists, and Project Managers within service pods to ensure campaigns are executed efficiently, margins are protected, and client objectives are consistently met.

As the subject matter expert in paid advertising, you will guide channel strategy, define standards for quality, and develop processes that enable scale. Your leadership ensures that every campaign not only performs—but contributes meaningfully to the growth and profitability of both our clients and the agency.

Key Responsibilities & Objectives

• Strategic Leadership
• • Define the vision, direction, and goals for Rocket Clicks’ Paid Media service line.
  • Translate business objectives into measurable paid media strategies tailored for Family Law Firms.
  • Identify emerging trends and tools, ensuring Rocket Clicks remains at the forefront of PPC and social innovation.
• Team Management & Development
• • Lead, mentor, and grow a team of Paid Media Managers, fostering accountability, learning, and results.
  • Develop and maintain training materials, playbooks, and SOPs to ensure service consistency and scalability.
  • Conduct regular performance reviews and align goals with agency and department KPIs.
  • Partner with Project Managers to ensure resource allocation supports profitability and workload balance.
• Cross-Functional Collaboration
• • Work closely with Account Managers to ensure paid media initiatives align with client goals and budgets.
  • Collaborate with Strategists to integrate paid cam