Fire & Life Safety Marketing Specialist

Rated one of the Top Workplaces in the Greater Pittsburgh Area 2021-2023

Job Summary: The Life & Safety Marketing Specialist plays a critical role in promoting fire protection and life safety solutions, including fire alarms, sprinkler systems, emergency lighting, and related services. This position focuses on developing targeted marketing strategies, educating stakeholders, and engagement with architects, engineers, specifiers, authorities having jurisdiction (AHJs), and end users. A strong understanding of fire safety codes, building regulations, and technical systems is essential.

Essential Duties and Responsibilities: The following list is intended to describe the general nature and level of work performed by employees in this classification.  It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.  The employer reserves the right to change or assign other duties to this position.  All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

• Design and implement marketing campaigns, content strategies, and promotional materials tailored to industry professionals and key decision makers.
• Cultivate and maintain strong client relationships to understand their fire and life safety needs and deliver effective, customized solutions.
• Communicate the features, benefits, and value of fire and life safety systems through digital platforms, print materials, and face to face interactions.
• Demonstrate and explain the functionality of systems such as fire alarms, sprinklers, emergency lighting, and related life safety technologies.
• Stay up to date on fire safety codes (e.g. NFPA), building regulations, and advancements in fire and life safety technologies.
• Track and analyze campaign performance metrics to evaluate effectiveness and make data-driven adjustments to improve outreach and return on investment.
• Partner with sales, engineering, and operations teams to ensure smooth project execution and high levels of customer satisfaction.
• Deliver engaged training sessions and safety presentations to building occupants, clients, and internal staff to promote awareness and proper systems usage.

Job Requirements:

• Strong verbal and written communication skills, with the ability to build relationships and engage diverse audiences.
• Proven experience in marketing, sales, or business development, preferably within the fire protection or life safety industry.
• Solid understanding of fire safety systems and applicable codes and standards (e.g. NFPA, IBC)
• Technical aptitude to quickly learn, understand, and explain complex systems and equipment.
• Strong analytical and problem-solving abilities, with attention to detail and accuracy.
• Project management skills, including the ability to manage multiple priorities and meet deadlines.
• Bachelor’s degree in marketing, Fire Science, Engineering, or a related field.
• Industry certifications (e.g., NICET, NFPA, manufacturer-specific training) are highly desirable and considered a plus.

Work Environment/Physical Requirements

• Work is performed in a professional, business casual office environment, with regular interaction in both internal meetings and client-facing settings.
• This is a full-time position, typically Monday through Friday, with standard bus