Director, Consumer Strategy & Segment Marketing (CSSM)

Job Description:

The Role 

As a Director in Consumer Strategy & Segment Marketing (CSSM) you blend business analysis and marketing expertise with a passion for uncovering consumer insights. Working collaboratively within a cross-functional team, you will use your expertise to lead the development of actionable consumer marketing strategies that differentiate Fidelity offerings in the market and drive meaningful consumer value and business outcomes. One key deliverable of this role is the strategic marketing brief that guides channel, messaging and activation activities. 

Your initial work will be supporting Fidelity’s brand team in four key areas:1) Driving consistency and linkage of the brand through refinement of architecture and positioning; 2) Generating actionable brand and consumer insights; 3) Building brand experiences based on consumer insights and brand strategy; 4) Consulting on enterprise brand projects.  

You will report to a Vice President Group or Team leader who oversees a team of 5-10 other CSSM Associates in our Brand & Enterprise marketing area.  

The Expertise and Skills You Bring 

• BA/BS required; MBA preferred   

• 12+ years of relevant marketing/management/strategy experience 

• Financial services experience preferred  

• Extensive experience leading the development of marketing strategies across customer acquisition and client development; segmentation development, design target development; digital experience and customer journey mapping  

• Experience initiating consumer research and deriving actionable consumer insights research and data analysis to inform the development of new hypotheses, opportunity exploration, business case development, differentiated marketing strategies, and program execution  

• Experience in developing brand strategy, value propositions, and positioning 

• Able to proactively influence decision-making through written and verbal communications  

• Effective story-telling using qualitative and quantitative data, market trends, business insights and other inputs in a cohesive narrative to inform marketing strategy development   

• Ability to successfully collaborate with and influence multiple business and marketing stakeholders at different levels to develop marketing strategies and align on implementation plans 

• Intellectually curious and appreciate learning new skills and capabilities  

• Proactive: able to navigate ambiguity and take action in a self-directed manner to drive results across teams and lines of business. Initiates new opportunities and ideas with data-driven insights and recommendations    

The Team 

The Consumer Strategy & Segment Marketing Team (CSSM) is part of the Marketing & Social Platforms domain. The team works across business and marketing and partners closely with other commercialization functions and teams at all stages of the product lifecycle (new offerings à scaled solutions) and in service of customer acquisition and client development obj