DIrector, Field Marketing

About IntelePeer.ai:

IntelePeer delivers rapidly deployable communications solutions for an always connected world. Our Conversational AI Platform instantly improves your customers’ communications experience. IntelePeer provides industry leading time-to-value with Agentic AI solutions that work seamlessly with your infrastructure. Our no-code templates, low-code, co-creation, and developer API options provide you with simple, easy-to-use tools that can be utilized by anyone.

Job Summary: 

The Director of Field Marketing is a strategic, results-oriented leader responsible for driving qualified pipeline, accelerating deal cycles, and supporting regional sales across IntelePeer’s core industries—with a strong emphasis on healthcare. This role partners closely with Sales to build targeted field initiatives, ABM programs, and customer engagement motions designed specifically for healthcare providers, payers, MSOs, DSOs, and complex care networks.

This leader will also manage and mentor one direct remote team member, ensuring high performance, tight alignment with Sales, and consistent execution across regions.

Responsibilities: 

· Build and execute field programs that drive qualified pipeline in priority regions, with a dedicated focus on healthcare verticals.

· Develop integrated, vertical-specific campaigns aligned with healthcare needs—patient experience, care coordination, contact center automation, and RCM workflows.

· Own field execution for ABM, events, partner activations, roadshows, workshops, and executive-level engagements.

Sales Partnership & Enablement

· Serve as the primary marketing partner for Healthcare Sales leaders.

· Translate sales insights into actionable marketing plans that support both new logo growth and expansion.

· Deliver follow-up frameworks, playbooks, and tailored content to enable AE engagement and accelerate late-stage pipeline.

Remote Team Leadership

· Lead, coach, and develop a remote field marketing team with clear goals, aligned workflows, and measurable performance expectations.

· Manage prioritization, resource allocation, and quality standards across distributed team members.

· Establish strong communication rhythms and accountability structures for remote execution.

Event Leadership & Customer Engagement

· Own strategy, budget and execution for all field events, with emphasis on high-value healthcare conferences, partner events, and executive roundtables.

· Oversee event logistics, onsite presence, and post-event pipeline processes.

· Ensure exceptional experience delivery for healthcare decision-makers.

Measurement & Performance

· Track and report program performance including pipeline creation, influence, velocity, and ROI.

· Partner with Marketing Ops for attribution accuracy, insights, and continuous improvement.

· Optimize field plans based on data, revenue goals, and sales feedback.

Required Qualifications 

· 8+ years of B2B marketing experience, including 5+years in field marketing or ABM supporting enterprise or healthcare sales.

· Proven success generating pipeline and influencing revenue in healthcare technology or enterprise SaaS.

· Experience in managing and developing remote teams.

· Strong partnership skills with Sales at all levels.

· Demonstrated excellence in event strategy, healthcare-focused programs and ABM execution.

· Data driven operator with reporting and optimization skills.

Education & Experience: 

· Minimum Education: Bachelor’s degree (BA/BS) in Marketing, Business, or a related field.

· Preferred Education: MBA or master’s degree in a relevant field, reflecting strategic, high-level business acumen.

· Industry Certifications: While not always required, certifications in Account-Based Marketing (ABM) (e.g., from Demand base) or specialized healthcare marketing credentials are highly advantageous.

· Functional Knowledge: Strong, demonstrated understanding of healthcare industry regulations, such as HIPAA, and familiarity with healthcare technology workflows (e.g., EMR, RCM, or telehealth).

Competencies:·

. Strategic Thinking

· Sales Partnership Excellence