Manager, Digital Shelf

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $129,600-$153,900, bonus and long-term incentive eligible

COMPANY:  We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:  

The Manager, Digital Shelf Strategy is responsible for defining and advancing a best-in-class “Perfect Digital Store” vision, translating strategy into scalable execution across retailers and driving measurable growth across the digital shelf ecosystem.

In this role, you will lead the development of a holistic digital shelf strategy grounded in core eCommerce fundamentals and advanced growth levers, including availability, content excellence, search, taxonomy, and onsite merchandising. You will translate this vision into retailer and marketplace specific action plans that drive visibility, conversion and share of voice across key accounts including Walmart, Kroger, Total Wine, DoorDash and Instacart.

This role will own the roadmap for digital shelf technologies, ensuring adoption and execution across accounts. These tools will be leveraged to generate a full view of shelf performance and unlock growth opportunities.

In this role, you will shape how megabrands show up online, working with external agencies to deliver best-in class PDP hero images, carousels, ratings & reviews and SEO-optimized product descriptions, and will manage two contractors to drive digital shelf excellence forward as a growth pillar.

JOB RESPONSIBILITIES:

• The Digital Shelf Manager leads digital shelf excellence through syndication, product page content & onsite merch optimization and delivery, and digital shelf insights:

• Drive overarching strategy for Perfect Digital Store tied to availability, visibility, findability and content

• Monitor & provide recommendations to improve Digital Shelf KPIs, including share of merch, share of search and content health scores.

• Develop high-performing product content (hero images, carousels, SEO-optimized product descriptions, titles) for megabrands across Must Win Occasions and new product launches. Lead Ratings & Reviews strategy.

• Leverage PIM systems (Salsify & Syndigo) to syndicate content across retail partners

• Manage two digital shelf contractor

• Ad hoc work as necessary tied to eCommerce trainings, presentations to highlight digital shelf successes, work with digital shelf partners, etc.

JOB QUALIFICATIONS:

• Bachelor’s degree, emphasis in business or marketing related fields, highly preferred

• 3-5 years experience in eCommerce, digital marketing, market research, consumer packaged goods or related fields

• Familiarity with and fundamental understand of Digital Shelf and eCommerce fundamentals

• Familiarity with digital shelf tools, such as CommerceIQ, Profitero, Salsify, Bazaarvoice and others a plus

• Prior experience processing search trend data sets

• Demonstrated ability to synthesize & leverage multiple data points/insights (shopper, consumer, category, product) to create digital shelf best practices that unlock eCommerce growth

• Demonstrated ability to operate effectively in ambiguity and work with cross-functional teams

WHY ANHEUSER-BUSCH:  

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for gener