Principal, Social & Texting

Principals on the Social & Texting team lead strategic direction, client relationships, and program execution across some of the largest and most impactful social media and text message fundraising campaigns in progressive politics. You will lead your own pod of staff and be responsible for account performance, budget oversight, client growth, and cross-functional collaboration. This role blends strategic leadership, creative innovation, staff management, and process development. You will bring at least 6 years of experience in digital communications, with deep fluency in political social media and texting programs, and a record of success delivering impactful campaigns for candidates, nonprofits, and advocacy organizations. This role is approximately 85% client work and 15% team and organizational management.

This role is not part of the bargaining unit.

Why Middle Seat

• Competitive salaries and great benefits
• We only work for progressive organizations, candidates, and causes
• Get in on the ground floor of a growing operation

Job Responsibilities

Client Strategy & Execution

• Lead 3–6 high-profile clients in social and texting strategy, execution, and account success.
• Develop innovative, high-performing social media and text messaging campaigns to grow audiences, deepen engagement, and drive fundraising.
• Participate in client Slack teams and calls to embed within their operations and respond proactively to needs and opportunities.
• Lead all facets of program management: content strategy, development, and approvals; analytics, and reporting.
• Steer execution of acquisition programs, list growth campaigns, and large-scale texting efforts; pitch creative ideas and monitor performance metrics.
• Collaborate with internal creative, email, web, and advertising teams to ensure quality of deliverables and that programs are integrated and aligned with client goals.
• Maintain near-perfect tracking of budgets, escrow management, and paid texting allocations; forecast and report on spend and revenue accurately.
• Stay up-to-date with platform trends, political news cycles, and emerging best practices in digital communication and fundraising.

Staff Management

• Manage a pod of 1–3 strategists, overseeing onboarding, professional development, performance reviews, and day-to-day support.
• Lead hiring, promotions, and disciplinary processes for direct reports.
• Provide constructive feedback on content, strategy, and client communication; support team members in growing their skillsets and leadership abilities.

Leadership & Internal Strategy

• Contribute to team-wide processes, standards, and training for social and texting services.
• Participate in Social & Texting team management meetings and help steer department-wide planning and development.
• Serve on the broader management team at Middle Seat, representing the Social & Texting team in cross-functional leadership discussions.
• Support business development efforts by pitching services to prospective clients and upselling existing ones.

Requirements

• 6+ years of experience in professional social media and/or peer-to-peer texting strategy for political clients.
• Demonstrated success managing high-profile clients and programs across platforms like Facebook, Twitter, TikTok, Threads, Bluesky, Instagram, and texting tools (e.g., Switchboard).
• Platform fluency across major social networks and tools (e.g. Meta Business Suite, X/Twitter, TikTok, Threads, Bluesky).
• Proven leadership experience, including managing staff and leading multi-platform programs.
• Excellent writing and copyediting skills with strong political fluency and adaptability across client voices.
• Expertise in managing multiple projects under tight deadlines with a strong attention to detail.
• Experience with CRMs (ActionKit, Action Network, NGP, etc.) and digital fundraising strategy.
• Skilled in budgeting and financial reporting in Excel/Google Sheets.
• Strongly preferred: 
• Graphic design or video editing experience.
• Familiarity with paid social and acquisition strategy.
• Experience pitching new business or upselling current clients.
• Passion for progressive politics and working with values-aligned organizations.

Benefits

• Salary between $90,000 and $105,000
• 100% premium coverage for health, dental and vision
• Zero deductible health plan
• Profit-sharing plan: share in the growth and success of Middle Seat
• Mobile phone reimbursement up to $50 per month
• One Medical health s