Strategist Donor Marketing and Communications

Overview

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.

Position Summary

The Donor Marketing and Communications Strategist plays a critical role in developing and executing localized marketing and communications strategies that promote Versiti's blood services. This position focuses on collaborating with the donor engagement team, AVPs, and field marketing to enhance donor participation, retention, and public awareness, in alignment with Versiti's mission to improve community health through blood donation. The Strategist will translate overarching marketing strategies into actionable initiatives. This role involves close collaboration with internal teams, donors, community partners, and media to drive campaign success and achieve regional goals. Responsibilities include maintaining brand integrity, managing local stakeholder relationships, and utilizing diverse communication channels to engage the community.

Total Rewards Package

CompensationThe target salary for this position is $82,100.00The target salary is based on internal averages. Versiti sets salary ranges aligned to local markets in which the job is performed. Compensation decisions take into account internal salary averages and differentiation based on education, experience, skills, and performance. Specific salary and benefits information is shared at the time of the phone screening based on your location and qualifications.BenefitsVersiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.

Responsibilities

• Designs and manages the execution of localized marketing plans that align with organizational objectives to drive donor recruitment, retention, and engagement.
• Oversees the strategy and implementation of promotions supporting blood and platelet collections throughout the state.
• Provides logistical and promotional support for special blood drives, donor recognition events, and community outreach initiatives.
• Utilizes regional data to monitor campaign performance, donor engagement metrics, and provide actionable recommendations for continuous improvement.
• Fosters relationships with local community organizations, businesses, schools, and media outlets. Secure impactful in-kind donations and sponsorships that drive blood collection during challenging periods (e.g., summer, holidays).
• Implements local initiatives from corporate partnerships, ensuring they align with regional marketing efforts.
• Addresses and manage inquiries related to local and state promotions and marketing, delivering timely and effective responses.
• Produces compelling marketing content—including flyers, digital ads, newsletters, and social media posts. Ensure strong copywriting for various cross-channel marketing needs, including print, radio, and social media.
• Drafts and distributes media alerts, under guidance from the PR department, related to blood drives and other public relations content, ensuring alignment with Versiti’s messaging and brand standards.
• Maintains consistent representation of Versiti’s brand in all communications, adhering to established messaging, tone, and design standards.
• Serves as a liaison among field operations, corporate marketing, and communications teams to align initiatives and meet regional marketing needs, exercising influence without direct authority.
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures

Qualifications

Education

• Bachelor's Deg