Senior Manager, Local & Audio

Job Description:

The primary responsibility of the Senior Manager, Local Investment is operating as a senior buyer whose responsibility is to negotiate cost- efficient media schedules on behalf of the clients.  Supported by junior team members, the Senior Manager, Local Investment coordinates all aspects of the buying process in top 30 markets.  

Responsibilities:  

Media Buying and Execution 

• Negotiate cost efficient schedules on behalf of the clients  

• Coordinate all aspects of the buying process  

• Maintain all purchase schedules  

• Work closely with vendors  

• Generate Media Ocean and HudsonMX reports as required  

• Seek creative solutions to enhance buy product  

• Post all media schedules in accordance with client buying guidelines and secure any owed compensatory weight if necessary  

Client & Internal Relationships 

• Advise clients on best ways to integrate media into their advertising and marketing programs  

• Grow business opportunities within current clients  

• Develop and oversee junior staff, manage time, train, assure projects are completed on time and adhere to (within) client budget  

• Keeps up with the latest trends in media  

• Informs client/team of new opportunities or issues  

• Participates, if applicable, in face-to-face client meetings  

• Builds positive relationships with internal and external teams and sets good example for Associate and Sr. Associate levels.  

Strategic Thinking & Leadership 

• Provide guidance to team members nurture/promote team environment  

• Ensure key information is provided to team regarding client/vendor issues, market landscape changes, internal agency issues, changes in account status, etc.  

• Responsible for constructing and delivering accurate, honest, and timely performance management documents  

• Works with management team (AMD/Media Director) to develop strategies for media buys  

• Shares new and relevant advertising opportunities in written and verbal form to the media department  

• Strategizes ways to use media dollars most effectively to the greatest benefit for our clients  

Communications Skills 

• Expresses oneself clearly and concisely in oral communications  

• Writes in a clear, compelling, and concise manner  

• Organizes ideas and information logically and sequentially  

• May assist in the development of media presentations and tactical POVs  

• Develop client reports that are clear, compelling, and persuasive  

• Move audience to desired action through clear and persuasive delivery of information  

• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.