Product Lead Investments - Digital Products

Are you passionate about investments and digital products? Do you have a data-driven and commercial mindset that can help us succeed in the market? If so, we have an exciting opportunity and look forward to welcoming you to our team!

At Investments, we make investing accessible and help our customers grow their money. We support them to become the best investors they can be with a compelling value proposition and an excellent digital experience. For moments that matter, we offer touchpoints with trusted ING staff. Our Investments team serves ING’s Retail: Private Individuals, Private Banking, and Business Banking customers. We operate in a complex and highly regulated value chain with intense competition, rapid technological developments, and a high commercial ambition for ING NL.

The Digital Products cluster is responsible for our digital, execution-only product offering consisting of Easy Invest, Self Invest, and Pension Invest. These products are available for all three Retail segments, with promotion currently focusing on Easy (PI and BB) and Self (PI), whereas Pension Invest is being launched in 2025 with a focus on BB and PI. The Digital Products cluster is a dynamic environment to lead, with emphasis on digital marketing/sales channels and strong competition from innovative players like online brokers.

Your role and responsibilities

As Product Lead Digital Products, you will play a pivotal role in shaping the future of our digitally offered investment products (Self Invest, Easy Invest, and Pension Invest), driving growth in accounts and assets under management, and enhancing customer satisfaction – all while ensuring a safe & compliant foundation. You lead the team managing the digital products and report hierarchically to the Product Area Lead in the commercial area. We are looking for an inspiring team lead who finds energy in achieving our ambitious growth targets.

Your key responsibilities include:

• Shaping and leading the team: Establishing a strong operating model, culture, rituals, ways of working, clarifying roles; and steering and developing the team members.
• Building a differentiated product/feature roadmap for our Digital Products based on market trends, competitor & customer insights, and regulatory changes.
• Collaborating with development teams and UX to translate opportunities into designs and specifications, develop features, and close value gaps in the customer journey.
• Tracking and steering the commercial performance of digital products across the customer journey and lifecycle, and proactively identifying and driving growth initiatives.
• Fostering a data-driven and commercial mindset in the team to drive performance.
• Building collaboration with digital sales channels and marketing teams for digital sales and with branches and call center for assisted sales.
• Cultivating high team engagement through strategic direction and inspirational leadership.
• Engaging with senior stakeholders on our strategy and results.

How to succeed

To be successful in this role, you should be a natural team lead. You build an effective team by driving engagement, being open and transparent, ensuring accountability, driving results, and instilling trust. You excel with your communication skills managing your stakeholders at all levels within and outside the organization.

Your profile:

• Extensive knowledge about and passion for investments.
• A ‘digital first’ / ‘mobile first’ mindset, having worked previously in a B2C digital product environment.
• Enjoy working in a complex environment.
• Good understanding of product management and risk management.
• Visionary leader who is able to shape and effectively communicate a vision to inspire and lead your team and stakeholders.
• “Take it on and make it happen” mentality: results-driven with project management skills.
• Entrepreneurial spirit.

Requirements:

• 8+ years of experience in banking, including significant experience with investment products and commercial management.
• Proven experience leading a product or marketing team in a digital-first environment, with a track record of achieving ambitious growth targets.
• Dutch language and familiarity with the Dutch market is a plus but not a showstopper.
• Master’s degree.

Don't worry if you do not meet all the criteria. If you feel you might be a good fit for this position, we would love to hear from you. Please provide a cover letter telling us your story.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Wh