GTM Strategy & Analytics, Marketing Analyst

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 2,300 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

The Marketing Strategy & Analytics team is looking for an outstanding GTM Strategy & Analytics, Marketing Analyst to support the Marketing team to drive the growth of our business. This team helps guide and inform the strategic initiatives of the Marketing team by providing trusted data and clear insights that stakeholders of all levels can understand.

What You’ll Do

• Dashboards & Insights: Transform data into visualizations to provide the marketing team & GTM leadership with actionable insights on pipeline health and campaign ROI, directly influencing strategic decisions.
• Planning: Support target-setting and forecasting by leveraging historical data, creating bottoms-up templates, and modeling marketing performance.
• Data & Systems: Ensure data accuracy and functional KPIs, actively managing process enhancements across lead flow to impact top-of-funnel conversion and drive revenue.
• Marketing Business Partnership: Support the marketing team & GTM leadership by unraveling pipelines, identifying successful campaigns, and providing actionable, data-driven recommendations for maximizing revenue and ROI.

Things you love

• Creatively finding ways to solve existing problems using data, process, and technology
• Diving into complex datasets and gleaning insights to provide strategic recommendations
• Passion for critical thinking, solving problems and building scalable processes
• Working closely and collaborating with cross-functional teams 

Minimum qualifications

• 3 years of experience in GTM strategy, sales strategy, revenue operations, marketing analytics or business analyst roles
• Baseline understanding of B2B SaaS pipeline & conversion
• Proficient in Google Sheets or Microsoft Excel (e.g. should know commonly-used functions such as INDEX(MATCH), VLOOKUP, SUMIFS, SUMPRODUCT, Pivot Tables)
• Experience with Salesforce & data visualization tools (CRMA, Tableau, or Power BI)
• Excellent presentation & communication skills with strong attention to detail
• Self-starter mentality with a high degree of follow through; can own and take tasks through to completion while managing multiple stakeholders cross functionally

Preferred qualifications

• Experience working at a high growth startup / tech company
• Exposure to Sales or Marketing strategy and pipeline data
• Demonstrated experience with cross-functional collaboration and influence
• Experience working in SQL or any other coding language

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view. 

We care about the well-being of our team: along with excellent health insurance, we offer flexible time off, a monthly wellness stipend, a 12-week parental leave, a generous Learning & Development stipend.  And in our offices, we offer delicious in-office lunch, & snacks, and commuting benefits.

The Product: Amplitude is a product intelligence platform– we help companies understand their users, rapidly release better product experiences, and grow their business.