Director, Content Development & Creative Services

Sugartown Worldwide LLC

Job Type:

Regular

Brand Strategy
Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out. 
Our Brand vision statement is: “Create Your Sunshine, A Resort State of Mind”. 
Our Brand Equities are: Casual Glamour, Sunny & Spirited, and Charmingly Disarming.

Job Description

This role is responsible for the development of creative assets; from concepting ecommerce shoots and brand lookbooks, to the execution of creative content across all brand channels including the deployment of brand photography and video as well as all graphic design within Creative Services (digital, physical, brand).  These designed assets must support the brand vision and strategies that align with our annual and seasonal plans and lead to multi-year growth in PBT (Profit-Before-Tax).  Performance in this position is measured by achieving targets for total company operating income and profit-before-tax over a multi-year period and reducing expenses.   

A day in the life… 

​Functional leadership of Creative Content Asset Development and functional leadership of Creative Services and Design for Website, Email, Advertising, Blog, Loyalty, Social Media, Promotions, Retail, Wholesale and Brand Support 

• Lead and develop a team of creatives, delivering brand content across digital, social, e-Comm, and in-store signage/branding 

• Translate brand vision into practical creative strategy for graphics team, meet rigorous timelines and pivot as needed based on the changing dynamics of the business 

• Assure daily team priorities are set and executed 

• Own creative workflow and communication: resourcing, deadlines, reviews, and stakeholder alignment 

• Build visual journeys and presentation decks (support concepting, mood brands, storytelling consistency) for internal/external approvals 

• Produce and elevate eCommerce and lookbook creative with a strong eye for market, trend, and brand relevance and on-site execution 

• Identify new, compelling ways for the brand to present digitally and across channels 

• Drive cross-functional execution in partnership with Content Planning, Merchandising, Art Direction, Graphic Design, Styling, and the Senior Director of Brand & Creative Development 

• Lead graphic design and AI development for modern retail  

• Support execution of creative campaigns 

• Assure day to day marketing is brand first, modern, cohesive and meets the consumer where she/he is 

• Build and maintain strong relationships across the company 

Functional leadership of Creative Content Development 

• Consistently execute the rollout for a refreshed Visual Identity and Packaging refreshes that continue our brand modernization strategy. 

• Develop a strong brand right Creative Storyline and