Digital Marketing/HubSpot Specialist Contractor

About the Company

What if K-12 education were designed to help all students develop lives of meaning and purpose? Wayfinder was founded at the Stanford d.school to answer this question. Our goal is to double our impact each year for the coming years. Our vision is to become the preeminent SEL curriculum company in the world — leading the global movement of purpose, meaning, and belonging-based education worldwide. 

What We Value

You will be supporting a team of incredibly motivated and dedicated staff members committed to living our organization's values. We work collaboratively across teams, and we feel and act like a purpose-driven organization. To the best of our abilities, each person’s role aligns with their own sense of purpose, which feeds into Wayfinder’s larger sense of purpose.

Read this article about our workplace culture in Conscious Company.

We value access, equity, diversity, and belonging, and these values are represented in our product, our team, and our school partners.

The Role

Wayfinder is searching for a Digital Marketing Coordinator/HubSpot Specialist contractor to support our team. The Digital Marketing Coordinator contractor will drive the deployment and analysis of high-priority email marketing initiatives, as well as assist with landing page creation and various HubSpot needs. This is an ideal role for a creative, HubSpot-savvy individual looking to work a significant number of hours each week with a mission-driven team.

Please note that this is a contractor opportunity. If you are interested in full-time employment with Wayfinder, please see currently open opportunities on our Careers page. No agreement for full-time employment is indicated through your acceptance of this contract role.

Role Responsibilities Include:

• Work hands-on in HubSpot to write compelling emails, build eye-catching landing pages, and develop automated marketing campaigns that convert — eventually becoming Wayfinder’s internal HubSpot expert
• Proactively populate, proof, test, and deploy weekly or daily emails and other marketing campaigns with our custom email builder tool. Work closely with team management to ensure exact specifications are met and that email content aligns with overarching marketing goals. Check that information and links are correct, check for accuracy, communicate errors, and sign off on the final version.
• Build database segments based on specifications and instructions and ensure email audiences are accurate
• Monitor email deliverability and address any issues
• Facilitate proper review processes
• Interact with internal teams and/or stakeholders as needed with regard to production
• Make recommendations for how to optimize and improve work in line with team goals
• Create tracking links and reporting
• Carry out A/B testing and reporting
• Copywrite, edit, and proofread as needed
• Follow email brand guidelines and fix inconsistencies
• Stay up-to-date with industry trends and best practices, and identify opportunities to innovate and improve our digital marketing efforts
• Complete other duties and projects as assigned

Please note the exact scope of this project will be determined in consultation with the contractor.

Requirements

Role Qualifications:

• The person who takes this role should have a deep understanding of the HubSpot platform for Marketing and Sales Hubs, including email and landing page development, building workflows, maintaining Contact record hygiene, and other functions
• The person who takes this role must be detail-oriented. The right person is an expert at testing and scheduling emails to guarantee error-free email sends
• This role will collaborate across different Wayfinder crews for review processes and execution
• Experience in monitoring email deliverability and performance, including technical setup, is a major plus

Time Commitment:

• The exact time commitment will be determined in consultation with the candidate and will depend on the final scope of work, but will not exceed 25 hours per week 
• Ideally, the candidate will have availability for at least one virtual meeting during business hours (8AM - 5PM) per week

Benefits