Senior Paid Social Specialist, (Senior Account Executive)

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a>&nbsp;</p> <p>For more information visit&nbsp;<a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and&nbsp;<a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><h3><strong>More about the role:</strong></h3> <p>Burson is seeking a Senior Paid Social Specialist (Senior Account Executive level) to join our NYC team. In this role, you’ll be a key digital media resource and a trusted point of contact for paid media initiatives. You’ll work closely with our media team to develop strategic channel and media approaches for Fortune 500 clients across diverse sectors, including CPG, healthcare, and advocacy. This is a great opportunity to shape impactful paid social strategies and collaborate with leading brands.</p> <h3><strong>What you'll do:</strong></h3> <ul> <li>Upload, execute and monitor media campaigns with attention to detail</li> <li>Act as a resource and field educational internal and external questions with professionalism</li> <li>Analyze campaign metrics and performance to highlight key takeaways, translating into client-facing communication in email, PowerPoint and Excel reports</li> <li>Develop reliable relationships with clients, vendors and publications</li> <li>Manage media for F500 clients (setting up targeting, trafficking, budgeting, invoice reconciliation, optimizations, etc.)</li> <li>Manage campaigns on standard paid social platforms - Meta/Instagram, Twitter, LinkedIn, YouTube, TikTok</li> <li>Analyze performance data to develop reporting and recommendations to clients