Senior Product Marketing Manager

ABOUT THE ROLE
Teikametrics is seeking a a data-driven Senior Product Marketing Manager to elevate our AI SaaS platform's adoption, engagement, and retention. As the connective tissue between product development and go-to-market efforts, this role ensures the value of our solution is clearly articulated and impactful for diverse customer segments, including self-service, managed, and agency customers. The ideal candidate combines strategic thinking with data-driven decision-making to craft compelling positioning, drive impactful product launches, and create tailored messaging that fuels growth and user success.
ABOUT TEIKAMETRICS
Teikametrics is a leading SaaS company that helps e-commerce brands scale their advertising with cutting-edge AI technology. Our platform empowers sellers to optimize ad campaigns across Amazon, Walmart, TikTok, and more. We are seeking a talented and dedicated Customer Success Manager/Product Onboarding Specialist to join our team and ensure our customers’ success from day one.

KEY RESPONSIBILITIES

• Go-to-Market (GTM) Strategy Development: Collaborate closely with Product Managers to design and execute comprehensive GTM strategies that resonate with self-serve, managed, and agency segments, ensuring seamless product launches and adoption.
• Competitive Landscape Analysis: Conduct ongoing research into competitors’ offerings, value propositions, pricing models, and Ideal Customer Profiles (ICP). Use these insights to refine the platform's positioning, messaging, and overall marketing strategy.
• Customer & Prospect Communication: Drive proactive and reactive communication strategies to engage existing customers and prospects through weekly and monthly emails, blog posts, and social media content. Focus on nurturing relationships and improving customer engagement at every touchpoint.
• Content Creation with a Focus on AI Value: Lead the creation of educational content that demonstrates how Teikametrics’ AI platform empowers sellers and brands to grow profitable businesses. Highlight the platform’s ability to drive e-commerce success by improving transparency and showcasing real-world results, particularly in ad optimization and inventory management.
• Customer Insights & Segmentation: Partner with the Business Intelligence and Product teams to analyze customer data and segment user bases effectively, enabling personalized messaging and feature adoption campaigns.
• Sales Enablement: Create and deliver high-impact enablement materials, including battle cards, product demos, and customer-facing presentations, equipping the sales team with the tools to articulate Teikametrics’ unique value.
• Campaign Management & Performance Tracking: Develop and manage marketing campaigns across various channels. Monitor performance metrics, report on effectiveness, and iterate strategies to optimize engagement and conversion rates.
• Customer Journey Communication Optimization: Identify key points in the customer lifecycle to craft tailored marketing initiatives that enhance the end-to-end user experience, from initial engagement to advocacy.
• Content Creation Leadership: Oversee the development of high-quality, compelling content across multiple formats, including product-focused blogs, case studies, webinars, and social media, to reinforce Teikametrics’ thought leadership in the e-commerce space.
• Stakeholder Collaboration: Serve as a critical link between the Product, Sales, and Marketing teams, ensuring alignment on priorities and messaging to achieve shared business goals.

WHAT MAKES YOU STAND OUT

• Experience: Minimum of 7+ years in product marketing, preferably within SaaS, adtech, or e-commerce industries, with a strong focus on strategy and execution.
• Leadership & Mentorship: Ability to lead cross-functional initiatives, mentor junior team members, and influence at all organizational levels.
• Strategic Mindset: Proven success in crafting market strategies that drive measurable growth and enhance competitive positioning.
• AI & Technology Communication: Proven ability to simplify complex AI concepts into clear, relatable messaging for both technical and non-technical audiences.
• Communication Expertise: Exceptional written and verbal communication skills, with experience in both crafting and executing multi-channel communication strategies.

WHO YOU ARE

• A degree isn’t required, relevant startup experience and demonstrated past performance/results will be considered alongside formal education. 
• Highly motivated energetic self-starter, passionate and deeply knowledgeable about the e-commerce space, with a strong vision of where the m