Growth Manager (SEM) - Digital Marketing

Who We Are

Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.   Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.   Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,900+ full-time employees and 25,000+ customers across 70+ countries.

Overview:

At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a Growth Manager for our Digital team, you'll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, consulting and engineering, in addition to start-up and marketing experience.

The Growth Manager for SEM in the Digital Marketing team will be responsible for driving customer acquisition and growth through Google/Bing search and display campaigns. With a focus on data-driven decision-making, the Growth Manager will plan, execute, and optimize campaigns to achieve business goals.

Please note that this role is on-site at HQ in San Mateo, CA.

Key Responsibilities:

• Develop and implement comprehensive search & display marketing strategies to increase brand visibility and customer acquisition across Google and Bing search campaigns and display/YouTube campaigns
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
• Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
• Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities while constantly a/b testing ad copy and landing pages.
• Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.

Qualifications:

• 4-year undergraduate degree (quantitative field of study strongly preferred)
• Minimum of 3 years of experience in Search PPC digital marketing, with a proven track record of successful customer acquisition strategies.
• Strong quantitative background, with experience using data and metrics to inform marketing decisions.
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
• Experience with digital marketing automation and CRM tools preferred
• Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).
• Creative thinker with a passion for digital marketing and growth hacking.

US Employee Benefits

Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches and dinners provided daily

 

Pay Disclosure

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as ma