Director Measurement & Analytics (CPG)

Open to candidates in the United States. Those living near an Acosta Group office will work a #hybrid schedule, working 3 days a week in the office. 

As a trusted advisor, you will own all analytics and measurement initiatives for clients. Your success will hinge on your ability to synthesize complex data into compelling narratives that demonstrate impact, build trust, and influence future strategy.    

What You Will Do

• Lead Measurement Implementation: Lead efforts across the shopper and connected commerce team to quantify the sales and brand equity impact (ROI) of shopper marketing and connected commerce programs.
• Evaluate Program Performance: Analyze sales trends and performance against defined targets across key CPG categories to assess the overall effectiveness of shopper and commerce programs.
• Predictive Tools: Lead the development, customization, and rollout of predictive measurement tools and models, bringing innovation and best practices to enhance client value.
• Consult and Align Strategies: Work with internal teams and CPG clients to ensure measurement strategies align with program goals and deliver actionable insights.
• Translate Data into Strategy: Convert complex data into strategic storytelling that connects insights to business outcomes, providing fact-based recommendations to optimize future campaigns.

• Lead efforts to quantify the ROI and brand equity impact of shopper marketing and connected commerce programs.
• Serve as a subject matter expert in CPG shopper behavior, category dynamics, and omnichannel marketing.
• Evaluate the performance of shopper and commerce programs by analyzing sales trends and targets across key CPG categories.
• Apply shopper marketing expertise to inform measurement plans, campaign objectives, and KPIs aligned to shopper conversion and brand outcomes.
• Develop and roll out predictive measurement tools and models, incorporating innovation and best practices to enhance client value.
• Consult with internal teams and CPG clients to align measurement strategies with program goals and deliver actionable insights.
• Direct and manage analytics resources across project planning, execution, analysis, and delivery of measurement outputs.
• Translate data into strategic storytelling that connects insights to business outcomes, providing fact-based recommendations to optimize future campaigns.

Education Requirements:

• Bachelors Degree
• Category Management certification, preferred

Work Experience Requirements:

• 6 to 10 years of related work experience
• At least 2 years of Supervisor/Management experience

Knowledge, Skills, and Abilities Requirements:

• Solid knowledge of Retail & CPG industries, managing data sources like Retailer POS, NielsenIQ, IRI/Circana, and consumer insights tools.
• Lead and coach project management and accountability skills for optimal execution of analytic deliverables.
• Execute projects and initiatives by communicating goals, assigning tasks, and setting measures of results.
• Advanced cross-functional skills in teamwork, communication, presentation, storytelling, and delivering solutions.
• Break down problems into smaller components and resolutions.
• Customize communication to appeal to the audience's interests and needs.
• Build and maintain relationships with stakeholders to gain trust and respect for optimal execution.
• Prioritize initiatives based on strategic priorities.
• Define and communicate roles and responsibilities.
• Build strategic objectives with senior leadership to identify growth areas.

#DiscoverYourPath

Acosta Group is a collective uniting the most trusted retail, marketing, and foodservice agencies—Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services, and Product Connections. Together, we connect consumers with the brands they love through omnichannel selling, merchandising, brand advocacy, and integrated marketing. We recognize our associates are the foundation of our success. That’s why we pr