Director, Integrated Media Investment

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.  

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

 

 

 

YOUR ROLE

As a champion of media investment, the Director is responsible for delivering a level of innovation and excellence in work. The Director's responsibility is in oversight of client media investment oversight:  

Video/CTV > Display > Local TV/Audio > OOH/Print > Ad Ops > Programmatic > Search > Social 

• Engagement in Enterprise Partnership Program (EPP) 
• Lead Agency Negotiator, Client voice & potential New Business
• Consummate communicator Client, Account team and Investment Leadership

The focus is leading the One Marketplace team across direct buys, biddable, offline, procurement - ensuring you bring all channels into one cohesive team and optimal media investment approach.

The Director is the steward of the investment product that is delivered to each client, providing strategic leadership based on an in-depth understanding of each clients’ business, their target consumer and unique category dynamics. This requires expertise in all aspects of media including comms strategy/planning, media planning, media activation/stewardship, media measurement, and performance analytics. 

While investment stewardship is the Director’s core responsibility, participation in other acvities is a must. Such as training teams, supporting rollout of new agency processes, supporting agency enterprise deals, rolling out integrated investment model across teams, and more.  At Crossmedia it’s more than just doing the job; it’s about doing things the right way. Key responsibilities for a Director include:

 Reliable, ethical & operates in the best interest of Crossmedia & clients. 

• Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners
• Is fully committed to staff training of team members and serves as a mentor
• Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients
• Develop internal processes to ensure ability to meet cross channel investment needs on businesses

 Focuses on a quality product, adhering to Crossmedia's high standards. 

• Has a strong foundation in media planning & buying principles
• Own the investment product with and maintain sound rationale in investment selection decision for each plan
• Fully understands the client’s business and challenges, and ensures media KPIs are built directly from these objectives 
• Ensure teams across all channels adhere to processes and manage whos doing what by when
• Create overall strategic investment roadmap, media partnerships, learning agendas, innovation, and around-the-corner must-haves and watchouts.
• Negotiate and create effective deals and buying solutions and Joint Business Plans for the client