Golf Marketing Manager | Columbia Hospitality

Marketing Manager (Golf) | Columbia Hospitality
MARKETING MANAGER, GOLF

Columbia Hospitality, Inc. is seeking a Marketing Manager to oversee marketing initiatives across our portfolio of golf properties. With a focus on fostering a dynamic environment, the ideal candidate will bring 5+ years of marketing expertise, including strategic advisory roles, demonstrated experience managing multiple properties simultaneously, and a passion for delivering an authentic and exceptional experience for guests, team members, and owners. The role requires confident leadership and the ability to effectively present strategic marketing initiatives and results to multiple audiences—from ownership groups and internal leadership to property management teams—while maintaining the distinct positioning of each golf course within the portfolio.

THE BRASS TACKS

The Marketing Manager, Golf will:
• Act as the marketing resource and point of contact for all property leaders on marketing programs.
• Actively lead and participate in regular marketing and revenue calls to continually understand business needs and provide guidance on marketing strategies and tactics to drive revenue.
• Lead the development of annual marketing plans, marketing budgets, and owner presentations for assigned properties.
• Adhere to annual budgets and oversee the monthly expenses to ensure accurate forecasting aligned with projected revenues; work with property leaders and accounting team to reconcile expenses on a monthly basis.
• Oversee brand development and ensure all marketing channels appropriately represent Columbia and the property brands.
• Oversee all marketing execution and serve as strategic advisor to junior-level team members supporting shared properties.
• Lead strategy on guest facing, revenue driving content - packages, promotions, programs, etc.
• Oversee public relations efforts, including pitching activities and programming development, as well as interfacing with third-party PR firms.
• Oversee social media management, including posting/message strategy, content creation, brand representation and community management.
• Oversee digital marketing campaigns and ensure appropriate branding and messaging across all media channels; work with the internal or third-party partner on implementation.
• Maintain property website content.
• Create all content and build email marketing campaigns that incorporate revenue tracking and engagement metrics.
• Produce collateral as needed.
• Project manage and oversee creative agencies on websites, advertising, branding, brochures, direct mail, sales materials, and stationery packages.
• Oversee advertising and promotion campaigns and report on performance.
• Lead the direction of procurement of all logo items at each property to ensure brand standards are maintained.
• Manage vendor relationships including, but not limited to: printing, creative design and photography.
• Serve as the strategic marketing advisor for property leaders, building strong relationships with each property’s management team.
• Produce comprehensive monthly performance reports for individual golf properties and the overall golf portfolio, analyzing data to identify trends, opportunities, and areas for cross-property optimization.
• Additional duties as assigned.

THE NITTY GRITTY
The Marketing Manager will have the following qualifications:
• A bachelor’s degree in marketing or business-related discipline or an equivalent combination of education, training and experience.
• 3+ years of experience in hospitality marketing or 5+ years of experience in similar field.
• 1-2 years of leadership and management experience.
• Proven track record of relationship management skills.
• A balance of creative, technical, and analytical skills.
• Strong organizational skills and attention to detail.
• Conviction for creating and managing operating processes.
• Ability to thrive in a fast-paced environment.
• Effective project and personal management skills, including time management, planning and organizing, execution and delivery of results.
• Proficient with InDesign and other Adobe programs.
• Proficient with the Microsoft Office Suite.

COMPENSATION AND SCHEDULE REQUIREMENTS
• DOE
• This is a full-time, exempt (salaried) position typically working Monday through Friday, with limited evening and weekend time commitments.


THE PERKS
• *Eligibility of perks is dependent upon job status
• Values Based Culture
• Medical, Dental, Vision, Disability Coverage with Significant Columbia Contribution
• Company Contributed HSA/FSA Plan
• Company Sponsored Life Insurance Policies
• Competitive Wages
• Employee Assistan