Director, Product Marketing (Remote in US)

Company Description

Resultant is a modern consulting firm with a radically different approach to solving problems.

We don’t solve problems for our clients. We solve problems with them.

Through outcomes driven by data analytics, technology solutions, digital transformation, and beyond, our team works with clients in both the public and private sectors to solve their most complex challenges. We start by learning as much as we can about who they are, how they work, and what they’re striving for so we can feel their problems as our own. Partnering with our clients means their desired outcomes are always top of mind, their challenges and strengths guiding our efforts. We build client-focused relationships before we build unique solutions that blaze past expectations.

Originally founded in Indianapolis in 2008, Resultant now employs more than 400 team members who operate from offices around the United States including Indianapolis and Fort Wayne, Indiana; Columbus, Ohio; Lansing, Michigan; Denver, Colorado; Dallas, Texas and Atlanta, Georgia.

We’re Resultant. Clients partner with us to see a difference. People join us to make one.

To be considered for future career opportunities, please submit a candidate profile to this general, Resultant Career Opportunities posting and know that a member of our hiring team will be contacting you with more details regarding a specific position.  

Job Description

Resultant seeks a visionary and results-driven product marketer to spearhead the development of outcome-driven, consulting services (offerings) in the Public and Private Sector markets. Our ideal candidate will bring a proven track record of translating market opportunities into value-based, outcomes-driven offerings that resonate with clients and drive growth. Familiarity with public sector marketing, including Federal, and/or State & Local Government, is advantageous, while a deep understanding of the data and technology ecosystem is essential. This individual will play a pivotal role in shaping Resultant's go-to-market strategy, building out the offering framework from the ground up, and continuously evaluating the success of each program to ensure we remain at the forefront of the consulting industry. 

Responsibilities: 

Collaborate cross-functionally, defining the offering development scope; including the vision and roadmap of the offering program 

Develop the offering development process including packages, deliverables, lifecycle management  

Engage with business stakeholders to create and manage an offering demand management process that equitably handles competing priorities across business units 

Build user communities that provide a continuous feedback loop that drives the offering program forward 

Develops offering and market strategy: 

• Describe the offering in terms of its ability to solve market problems, and create value-based, compelling messages that drive market acceptance and growth

• Collaborate with industry subject matter experts to create content that articulates value throughout the buyer journey. Understand the buying process and key stakeholders involved, and build internal and external content and messaging (sales collateral, presentations, etc) 

• Collaborate with marketing leaders, business development, and market leads to develop go-to-market plans, market research, and market testing, continually identifying and assessing content needs for a successful offering launch 

• Develop business development and partner enablement plans. Build and maintain a playbook of sales tools to help business development succeed, including characteristics of good/bad opportunities, buyer insights, key messages, and competitive battlecards.  

• Collaborate with business development and delivery to identify competitive and alternative offerings in the market. Assess their strengths and weaknesses and develop a strategy for winning against the competition. 

Work with key stakeholders across the business to evaluate, define and prioritize market opportunities for potential offerings to test in market. Identify and validate urgent and pervasive problems, define buyer and user personas, and analyze the market segments to pursue. 

Qualifications

• A Bachelor's degree or equivalent in a relevant discipline 

• Minimum of 7-10 years of experience in product marketing in a high-growth, service industry. Public sector experience strongly preferred. 

• Passion for innovation and a knack for translating complex concepts into practical solutions 

• Strong grasp of data and technology advancements in the consulting industry 

• Proven ability to identify and capitalize on emerging market opportunities 

• Expertise in craftin