Senior Growth Director, US

We are seeking an astute, hands-on Senior Performance Marketing Director to lead and scale digital user acquisition across all paid channels. This role is mission-critical for driving growth in a dynamic, high-impact environment at the convergence of crypto, fintech, and cutting-edge technology. You will be responsible for the strategy and execution across key performance channels, with a clear focus on user growth, ROAS, and acquisition cost efficiency. This role requires a proactive leader who is well-versed in the nuances of Web3 culture, consumer behavior in financial markets, and high-performance growth marketing.
Key Responsibilities:
Own the Performance Marketing Strategy:- Develop and lead the end-to-end strategy, planning, execution, and optimization of performance marketing initiatives in the US- Manage and oversee campaigns across different advertising activities across all media channels, including but not limited to Google (Search, Display, YouTube), Meta (Facebook, Instagram), X/Twitter, LinkedIn, TikTok, and programmatic channels.
Drive Growth at Scale:- Build and manage full-funnel campaigns focused on user acquisition, activation, and retention.- Identify growth opportunities through continuous experimentation and A/B testing.- Optimize landing pages and conversion flows for both web and app acquisitions in collaboration with Product and Creative teams.
Data-Driven Execution:- Manage and allocate substantial media budgets with a strong focus on efficiency and ROI.- Utilize analytics platforms and attribution tools to evaluate campaign performance, user quality, and lifetime value.- Report on key KPIs and growth drivers to executive stakeholders.
Hands-on Leadership:- Lead and develop a regional performance marketing team, fostering accountability and continuous learning.- Cultivate a high-performance culture that is data-informed, user-focused, and agile.

Requirements

• 8+ years of hands-on performance marketing experience, including 3+ years in a leadership role.
• Familiarity with the U.S. market, including consumer behavior, financial regulations, and industry trends across crypto, stocks, derivatives and banking. 
• Deep platform expertise across paid social, paid search, programmatic, and mobile app user acquisition.
• Proven success in managing millions acquisition budgets and scaling digital marketing for consumer fintech or crypto products.
• Experience in the crypto, DeFi, fintech, or web3 environments
• Solid understanding of financial products, on-chain user behavior, and the web3 ecosystem.
• Highly analytical mindset with a strong grasp of marketing metrics, attribution models, and funnel performance.
• Comfortable operating in a fast-paced, startup environment characterized by high ambiguity and rapid change.