Copywriter

Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, including TimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.

Job Overview

• Works with leadership to set and maintain editorial standards that bolsters brand voice and support a unified communication style across global business. Responsible for maintenance of Komatsu’s Style Book and Terminology Guide, leading the communication of updates to writing team, as well as the rest of the Marketing Communications team. Serves as a key resource on correct style, grammar and strong writing for the larger MarComm team, as well as the global business.
• Exemplifies the Komatsu brand and guides others in appropriate application of our brand in all forms of writing, which can include: short form, creative copy (such as advertising), long-form video scripts and journalistic, research-based pieces. Responsible for editing and proofing written content to ensure it meets all standards and delivers an exemplary quality of writing. 
• "Manages coordination with trade publications for both editorial and advertising opportunities. Keeps track of annual editorial calendars and informs Marketing Managers on opportunities to participate in articles that leverage the expertise of their business unit(s) and coordinating fulfillment of publication’s needs. Serves as editor of materials to be submitted to publications. 
• Coordinates advertising program that includes domestic North America and global publications, working with Marketing Managers to secure ad placements and coordinate ad materials that bring to life our marketing strategies leveraging annual budget. Collaborates with Creative ad lead, writers and others to make sure content is developed and deadlines are met. Ad program includes a wide variety of content types: from traditional print ads to sponsored content, webinars, radio ads, digital engagements and even billboards. Responsibilities here include serving as point of contact for ad representatives and supporting report out of ad buy effectiveness."

Key Job Responsibilities

• Oversees copy development, serving as primary reviewer of written materials to ensure proper grammar, spelling and brand voice. Work includes editing and coaching others on enhancing their writing to align to brand standards and maximize SEO
• Manages the written needs of a wide variety of internal and external channels, including, but not limited to company websites, intranet sites, social media channels, sales tools, case studies, white papers, published articles, presentations, advertising, technical materials and blogs
• Supports content development, that writers are meeting deadlines and required content is going through any needed business, safety and/or legal review
• Drives the development of creative, informative content that exemplifies the Komatsu brand and brings our company’s story to life, as well as sales and marketing materials that help meet campaign objectives while exemplifying our brand
• Leverages metrics and trends to support the informed development of improved writing standards, content development and continually improve the work product 
• Leads partnerships with external partners that create content for Komatsu, ensuring they are trained on and meeting Komatsu brand and style guidelines
• Partners with the social media team to ensure posts align with brand standards, as well as aligning with advertising schedules
• Works with business team members as needed, to verify needs, information and data: Responsible for fact checking
• Helps identify target audiences and plan media campaigns, as well as compares and negotiates rates and ad space with media, while managing the ad budget
• Leads coordination of ad planning and content development, serving as the project manager for the team

Qualifications/Requirements

Experience

• 5-7 years of experience writing, editing, producing content in a corporate environment, preferably for a major brand
• 5-7 years of experience in marketing and/or corporate communications and/or marketing agency
• Experience creating multi-faceted campaigns (traditional marketing materials, sales tools, ads, social posts, videos, web pages, blogs, editorials, articles,