Director, Learning Strategy and Sales Performance

Overview

The Director of Learning Strategy and Sales Performance combines operational expertise, revenue optimization, and strategic learning and development to drive measurable business performance across WellBiz Brands. This role ensures that key revenue strategies and capabilities are developed through training design and delivery, effectively communicated, and implemented systemwide. By partnering with leadership, operational teams, and instructional designers, the Director builds scalable toolkits and learning programs that maximize financial outcomes, operational excellence, and franchisee success.

 

WellBiz Brands Benefits:

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spending at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan

 

Location: Remote (United States)

Compensation Range: $85,000.00 - $90,000.00/annually. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. 

 

Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado. This position is eligible for an annual performance-based incentive bonus with a target opportunity of up to 20% of base salary, along with a comprehensive benefits package.

 

Position Responsibilities:

 

Strategic Revenue & Business Capabilities:

• Own enterprise learning and performance strategy supporting business priorities
• Collaborate with brand leadership, operations, and cross-functional departments to identify capability gaps impacting revenue growth, operational performance, and franchisee success.
• Lead franchise capability and revenue performance strategies that drive adoption of key business initiatives through improvements in membership conversion, retention, rebooking, revenue per visit, and overall studio performance.
• Support franchisees and operational leaders by providing data-backed insights, ensuring financial goals, expense management, and KPIs are met.
• Monitor key performance indicators (KPIs) and identify opportunities to improve studio-level profitability and overall system growth.

Learning & Development Leadership:

• Lead the strategy and development of training programs aligned with business objectives to drive measurable performance improvements.
• Develop and implement curriculum and instructional tools focused on:
  • Financial performance management (P&L, expense ratios, COGS, labor optimization).
  • Membership conversion, lead generation, and customer retention strategies.
  • Operational excellence and brand standards execution.
• Direct the development of scalable learning programs, tools, and resources for internal and franchisee audiences by leading and developing team members, leveraging cross-functional partners and subject matter experts while contributing to content creation and program design as needed.

Learning Framework & Learning Management Systems (LMS) Strategy:

• Own the strategic direction, governance, and optimization of the LMS framework
• Ensure learning platform(s) effectively support franchise operations, innovation launches, compliance requirements, and location-level development
• Lead vendor management and platform roadmap planning to improve user experience, engagement, utilization, and business impact.
• Establish standards for learning structure, content organization, and learner journeys across all brands

Execution & Pull-Through:

• Partner with operational teams and franchisees to ensure strategy, tools, and training materials are executed effectively across all brands and markets; this may include virtual or in-person facilitation, with or without operational partners.
• Measure the impact of tools and training programs through KPIs such as revenue growth, behavior change, and operational improvements.
• Continuously refine programs, materials, and processes based on performance data, feedback, and emerging business needs.
• Drive the adoption of proven best practices to ensure franchisees achieve revenue and performance targets.

Team Leadership:

• Lead, coach, and develop direct reports, fostering accountability, professional growth, and high performance.
• Establish priorities and allocate